The Role of Revenue Management in Maximizing Media Ad Sales
Managing revenue efficiently is at the heart of every successful media company. With rapidly changing consumer behaviors, evolving advertising trends, and … Read more »
Why Sales Enablement is Key for Media Sales Success
Imagine trying to run a race while carrying a heavy backpack. That’s what selling without the right tools can feel like. Sales enablement takes that weight … Read more »
2024 Year in Review: Enhancing Monarch to Drive Media Ad Sales Efficiency
At Matrix Solutions, our mission has always been to empower media ad sales teams to sell smarter, faster, and more efficiently. In 2024, we took bold steps to … Read more »
The Matrix Kiosk: Your All-Access Resource for Success
Today’s unprecedented times have forced many people into a "new office." While so many of us are now working from home, Matrix’s application and numerous … Read more »
Benefits of the New Matrix & vCreative Integration
Matrix has recently announced a new API integration with vCreative’s radio workflow software. This integration is currently available to their mutual customer … Read more »
Implementing a ‘Just Ask for It’ Attitude
How viewers consume and interact with linear advertising is very different than that of digital. The opportunities are different and so too is the sales … Read more »
Using Connectivity to Advance Ad Tech Stacks
Most of the latest and greatest technology systems are sophisticated by design – offering up a suite of on-demand capabilities at our fingertips. This should … Read more »
Monarch’s Weather Watch Possibilities
Ok, setting the record straight, Monarch is not providing your daily weather forecast, but like the latest weather apps it is delivering users the … Read more »
