AdExchanger: The Dark Side of Media M&A

Posted on by Mark Gorman

Mark Gorman, AdExchanger

While M&A strategies offer media companies a leg up on competition, little attention goes to the behind-the-scenes drama when aligning the legacy technology platforms across these corporations.

The technology platforms getting hit the hardest often facilitate the lifeblood of media: advertising. It’s almost unfathomable to think about the state of AT&T’s and Time Warner’s ad data now after the merger or what Comcast’s and Sky’s could potentially look like.

But as more media companies enter these conversations, it’s imperative they anticipate the challenges that lie ahead post-merger and formulate a plan to overcome them.

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Tags: Mark Gorman, AdExchanger