The Importance of Data Normalization in Media Sales
Data normalization organizes, structures, and standardizes data from various sources to ensure consistency and accuracy. For media sales professionals who rely … Read more »
2024 Year in Review: Enhancing Monarch to Drive Media Ad Sales Efficiency
At Matrix Solutions, our mission has always been to empower media ad sales teams to sell smarter, faster, and more efficiently. In 2024, we took bold steps to … Read more »
5 Key Takeaways for Using AI to Advance Ad Ops
We recently hosted a Candid Conversation on 'Using AI to Advance your Ad Ops' as part of our Media Ad Sales Summit Event Series. For those that were unable to … Read more »
What’s New in Monarch?
New Functionality Enables Media Sellers to Sell Smarter, Faster, and More Effectively … Read more »
Case Study: A Real-Time Look at Data Visualization’s Impact on the Bottom-Line ROI
The ever-changing landscape of the media industry and its audiences consistently presents new challenges to broadcasters. They are reminded that to stay … Read more »
Ten Benefits of Leveraging Data Visualization for Enhanced Decision-Making and Revenue Optimization in Local Broadcasting
Local broadcasters face unprecedented challenges in today's media landscape, characterized by rapidly evolving consumer preferences, technological … Read more »
Dive into Data Visualization in our Newest Candid Conversation
Matrix Solutions and the Media Ad Sales Council have kicked off the new Media Ad Sales Summit Candid Conversation Event Series with an information packed … Read more »
Flexing your Financial Chops
In our latest Monarch release, we've prioritized the addition and customization of expanded financial fields. This upgrade aims to enable users to work more … Read more »
Monetizing Advertising Inventory in an Opportune Year
The upcoming year presents a multitude of opportunities for boosting advertising sales, thanks to significant political events and the Olympic Games. … Read more »
Utilizing Lost Sales Data for Business Growth
No one wants to dwell on their lost sales. These sneaky figures represent all the potential earnings we missed out on because we didn't quite hit the mark for … Read more »