Frustration? More control? Here’s why more brands are opting for in-house programmatic

Posted on by Team Matrix

Adotas

 Adotas features  Mark Gorman, CEO, Matrix Solutions insights on in-house programmatic

ProgrammaticNearly 40% of advertisers now execute in-house programmatic, new report shows. What's behind more companies moving this way, and is it the right choice?

Programmatic advertising still remains a key facet of brands’ ad strategy, but the ways in which they carry out programmatic is rapidly changing. Where agencies have historically handled this tactic, we’re seeing brands increasingly opting to handle it on their own. Below are some key reasons why in-house programmatic is gaining popularity coupled with some considerations for any brands looking to go down that path. 

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