As posted in TVBR / RBR by Adam Jacobson
MIAMI BEACH, FLA. — Reach. It’s the magic word for broadcast television in a world where over-the-top (OTT) delivery of video content is gaining more and more attention on a global level.
As S&P Global Market Intelligence Senior Research Director Robin Flynn sees it, broadcast TV’s future — at least in the next few years — remains bright. At the same time, she admits, “It is healthy. It is challenged.”
Flynn’s comments came not at NATPE Miami, winding down at the Fontainebleau resort hotel, but next door amid construction noise at the Nobu Eden Roc — host to the Matrix Solutions Media Ad Sales Summit.
The more intimate gathering of radio and TV industry professionals including Frank Friedman, VP/Local Media of The E.W. Scripps Co. and a former Publicis ad agency executive, kicked off with Flynn participating in a Q&A with Tim Hanlon, CEO of The Vertere Group.