‘Digital Convergence’ Key Topic at 2019 Media Ad Sales Summit

Posted on by Team Matrix

Mark Gorman, Media Ad Sales Summit

Matrix Solutions, the only global ad sales platform built for media, is set to host its third annual Media Ad Sales Summit, with ‘Digital Convergence’ serving as a key topic of conversation. The industry-wide event set for January 23-25, 2019 at the Nobu Hotel in Miami Beach, FL will bring together media sellers and buyers from across the industry to discuss TV/Radio and digital convergence, digital video publishing, programmatic advertising, automating ad/buy processes, where to find the measurable audience, and more.

Digital-ConvergenceOne of the key themes of the Summit will be ‘Digital Convergence’ including two sessions dedicated to how TV and Radio ad sales converge with digital. Each of the convergence sessions will delve into the organizational challenges of fusing the classic value propositions of traditional linear television advertising/traditional terrestrial radio advertising with the fast-growing/fragmenting opportunities of digital video and audio. Additional sessions including Big Data for Media, Streamlining TV/Video Transaction Workflow, and Leaning in on Audience Data will dive into the challenges of finding and measuring audiences without a common currency across multi-platforms.

“We established the Media Ad Sales Summit to serve as an industry-wide event where we could bring together leaders and innovators to candidly discuss and collaborate on advancing media ad sales,” said Mark Gorman, CEO, Matrix Solutions. “Digital Convergence is a key trend where we as an industry can do better.”

The Media Ad Sales Summit will feature more than two days worth of rich content sessions with leading industry experts, including representatives from Hearst, E.W. Scripps, Horizon Media, Comcast FreeWheel, Canvas Worldwide, Newsy, Triton Digital, LiveRamp, and more. A few of the key sessions include:

  • Automating Ad Buy/Sell Processes
  • Demystifying Buy-Side TV/Video Planning/Buying
  • Streamlining TV/Video Transaction Workflow (including look at TIP Initiative)
  • “Local” Programmatic Ad Sales
  • Media + Blockchain
  • OTT Video/TV Main “Streaming”
  • “Big Data” for Media

A complete agenda and line-up of speakers can be found here.

Registration for the Media Ad Sales Summit includes full access to all Summit sessions/events over the course of two days, including breakfast and lunch both days of the event, as well as a welcome reception, cocktail reception, and a late night happy hour.

To register, view the agenda, or get more information on the Media Ad Sales Summit, visit http://www.matrixformedia.com/MediaAdSalesSummit/.

About Matrix Solutions

Matrix Solutions makes media happen by helping media companies to better monetize their content. Its flagship product, Monarch, is the only global ad sales platform built for media – transforming chaotic data into actionable sales information that delivers the insights necessary for prospecting, managing, evaluating and closing business.

The company manages more than $13 billion in media ad revenue, offering its best-in-class analytics, sales intelligence, media-specific CRM and sales tools to more than 10,000 media sellers to more efficiently manage their workflow.

For more information, please visit matrixformedia.com.


Tags: Mark Gorman, Media Ad Sales Summit

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