Federated Media Adopts Matrix Solutions’ Media-Specific Ad Sales Platform, Monarch, to Advance Sales Capabilities

Operating as a single hub, Monarch will manage all sales processes while also identifying up-sell and cross-sell opportunities for Federated Media’s radio, events, and digital offerings

PITTSBURGH, PA – April 10, 2019 — Matrix Solutions, the only global ad sales platform built for media, today announced Federated Media has implemented their Monarch media ad sales platform. The platform, operating as a single hub, will bridge the gap for all Federated Media users to access and view enterprise data holistically in one view while simultaneously providing them the ability to automate processes throughout their workflow – saving time and money.

Federated Media was in search of a solution that would enable them to track, measure, and forecast their sales activities, as well as provide them a more efficient way to manage accounts. This included adopting a solution that empowered them to more methodically prospect and win new business as well as identify and capitalize on up-sell and cross-sell opportunities. Monarch not only met the criteria that Federated Media sought, but it also provided inherent benefits as a result of being media-specific. For example, Federated Media’s AEs will be able to stay current with tasks by getting relevant, real-time information delivered to them from other systems in the workflow. All the information aggregated and accessible through Monarch, provides users one single pane of glass to view their data.

“Monarch has elevated our sales strategy, positioning our sales teams’ for greater success, by providing us a more systematic and strategic way to manage new account acquisition,” shared James Derby, Chief Strategy Officer/Dir. of Programming, Federated Media. “Additionally, the key business intelligence afforded to us as a result of having real-time forecasting and pending data, coupled with rolled-up reporting available at our fingertips will help streamline our operational workflow moving forward.”

The Monarch media ad sales platform serves as integral hub to media companies who are looking to streamline the aggregation, automation, and integration of their data. Utilizing multiple integration points beyond connecting and normalizing data provides users with full visibility into their business and enables them to make smarter and faster business decisions.

Federated Media is a great example of a customer who gets it,” commented Mark Gorman, CEO, Matrix Solutions. “Making the decision to implement a new technology is only the first step, the real value comes from those whom properly adopt it and use it to their advantage and we are pleased to be working with Federated Media to make the most of their technology investment.”

For more information, visit Matrix Solutions at www.matrixformedia.com.

About Matrix Solutions

Matrix Solutions makes media happen by helping media companies to better monetize their content. Its flagship product, Monarch, is the only global ad sales platform built for media – transforming chaotic data into actionable sales information that delivers the insights necessary for prospecting, managing, evaluating and closing business. The company manages more than $13 billion in media ad revenue, offering its best-in-class analytics, sales intelligence, media-specific CRM and sales tools to more than 10,000 media sellers to more efficiently manage their workflow. For more information, please visit www.matrixformedia.com.

About Federated Media

Federated Media is a privately held American company that owns and operates 15 radio stations based in northern Indiana and southern Michigan. The company is headquartered in Mishawaka, Indiana. Touching the lives of millions of people through Radio, Events and Digital offerings, Federated Media’s mission is to discover and satisfy the needs of their three primary customer groups: listeners, advertisers, and employees in a way that is profitable for all. 

Tags: Mark Gorman, Monarch Media Ad Sales Platform, Federated Media

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