MarTech Series: Matrix Solutions Debuts First Annual 2017 Advertising Spend Report

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Data from the Leading Global Ad Sales Platform Helps Media Companies Improve Bottom Line with Actionable Insights into Advertising Spend

Matrix Solutions, the only global ad sales platform built for media, has announced its first annual Advertising Spend Report – providing insights derived from the activity of more than 10,000 active users within media ad sales teams from 2016 to 2017. Having managed more than $12.5 billion in media ad revenue in 2016, alone, Matrix Solutions is the only company exclusively focused on meeting the needs of the media sales ecosystem. Its Advertising Spend Report is meant to help media ad sales teams improve their bottom line with perspective that will move the right inventory to the right customers at the right price.

“According to our data, overall ad spend remained relatively flat from 2016 to 2017, which means the stakes are higher than ever for media organizations looking to improve their bottom line,” said Mark Gorman, CEO at Matrix Solutions. “Understanding where brands are investing provides media ad sales teams with a leg up in bringing in revenue more efficiently.”

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Tags: Mark Gorman, Advertising Spend Report, Advertising Trends, MarTech, AdTech