March E-Newsletter

    Here is your latest Matrix eNewsletter! While the east coast is unburying itself from Winter Storm Stella, we must remember that signs of spring aren't too far away. One sign of warmer weather is the return migration of the monarch butterfly. Fittingly enough, we have our own monarch coming soon - Matrix Monarch. … Read more »

Warning Signs that your Media Ad Sales Workflow is Leaking

Posted on February 17, 2017 by Dan Tallarico - Blog

A strong media ad sales workflow is critical to a proven and reliable sales process. Without a workflow as the foundation for your sales organization issues and confusion will run wild. We’ve seen organizations stumble without a defined media ad sales workflow. It starts with a minor dripping followed by increased leakage and finally the workflow is completely out of order and spitting out chaos. … Read more »

February E-Newsletter

Here is your latest Matrix eNewsletter! It's been a few weeks since our first-ever Media Sales Symposium and it's safe to assume we've fully recovered. However, we're definitely still riding the high from all the discussions, industry insights, and good times had. Not only do we have a brief recap blog on the event from our CRO, Brenda Hetrick, but we also have the scoop on the new Alert Engine headed your way next week, a list of upcoming events where you can catch us and more! Check it all out below. … Read more »

Media Sales Symposium Showcases Key Media Sales Insights

When it comes to media operations, there is no question that sales is a critical department – one that carries a heavy weight for impacting the bottom line. Matrix has been immersed in media sales since its inception, giving us a front row seat to witness the ebb and flow of the industry. Today, more than ever, there is a need to have a full understanding of the media sales ecosystem to operate effectively. Media companies need to sell integrated media advertising campaigns consultatively and use data as a not-so-secret weapon. We all know this leads to increased revenue and/or reduced operational costs, of which both produce improved bottom line ROI. … Read more »

Let's Do This! The Media Sales Symposium

Posted on January 25, 2017 by Dan Tallarico - Blog

Let's do this! … Read more »

January E-Newsletter

Here is your latest Matrix eNewsletter! We are busy gearing up for the upcoming Media Sales Symposium, happening January 29-31 in Orlando! With less than 10 days left before the #SalesSymposium, now's the best time to make arrangements to attend. Check out all that the event will have to offer as well as the latest Matrix news below! … Read more »

New Year, New Revenue – Let’s Do This!

Posted on January 04, 2017 by Team Matrix - Blog, Inside the Matrix

The Media Sales Symposium 2017 will host thought-provoking industry leaders, decision-makers, as well as the modern-day sales professionals to discuss all things Media Sales.  It is not too late to join us for this event that will provide you with sure-fire ways to boost your media ad sales dollars.  Learn proven strategies, best practices, new platforms, integration, quick tips, and sleek techniques – it’s all here and all focused on helping you drive more advertising revenue in 2017! Register now. … Read more »

4 Reasons to Attend the Media Sales Symposium

Posted on January 03, 2017 by Team Matrix - Blog, Inside the Matrix

The Matrix Media Sales Symposium has a robust agenda aimed to improve your sales organization. Our aim is to build an intimate, exciting conference with real discussions. You'll walk away from this symposium with knowledge and insights about the future of media sales, poised to leverage new technology and take advantage of the digital marketplace. Here’s four great reasons to attend our first ever Media Sales Symposium. … Read more »

Media Ad Sales Discussion with Gordon Borrell - Matrix Media Sales Podcast Episode 9

Posted on December 15, 2016 by Dan Tallarico - Blog, Matrix Media Sales Podcast

… Read more »

Expanding Revenue Channels to Reach New Audiences

This past week, I attended the BIA/Kelsey Next event in Boston, where the primary focus was on local digital advertising. A few of the sessions spoke to the opportunity for broadcasters to embrace digital, although for the most part that ship has already set sail. Understanding their stature in the local market and their pivotal relationship between advertisers and audiences, broadcasters are significantly expanding their reach with the addition of new revenue channels. It is the same “If you build it they will come” mantra that rang true for Kevin Costner’s character in the iconic Field of Dreams. And just like his sweat equity produced dividends, so have the broadcasters. … Read more »
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