Like many of you, I was a big fan of watching TV when I was younger (still am, by the way). For some reason, there was a commercial tagline that has stuck in my head for more than 20 years. No, I am not referring to "Where's the Beef?" but rather a commercial from BASF that led with the slogan, "At BASF, we don't make a lot of the products you buy, we make a lot of the products you buy better." I admit, I still don't know exactly what BASF does, but that message has remained with me.
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