"One small step for sales…"

Posted on May 26, 2016 by Team Matrix - Boiling Point

Leverage innovation, both BIG and small to own the Sales Journey … Read more »

The Future of Local Digital Media with BIA/Kelsey

Posted on December 07, 2015 by Team Matrix - Boiling Point

Sometimes we wish we had a crystal ball to see where our industry is headed. Staying ahead of the trends will always be important, but even if we don’t have it all at our fingertips, there are plenty of ways to gain insights into what’s coming next. Here’s our pick for two great ways to gain insights: … Read more »

Loyalty Starts with "Why?"

Posted on November 19, 2015 by Team Matrix - Boiling Point

Hi, my name is B.J. and I am a Starbucks loyalist. OK, now that's out of the way, I feel a lot better.  After all, admitting you have an allegiance (read = problem) is the first step to recovery, right? … Read more »

Reimagined Mobile Experience Hits the Streets!

Posted on July 22, 2015 by Team Matrix - Boiling Point

Like many of you, I was a big fan of watching TV when I was younger (still am, by the way). For some reason, there was a commercial tagline that has stuck in my head for more than 20 years. No, I am not referring to "Where's the Beef?" but rather a commercial from BASF that led with the slogan, "At BASF, we don't make a lot of the products you buy, we make a lot of the products you buy better." I admit, I still don't know exactly what BASF does, but that message has remained with me. … Read more »
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