Automating the Buy of Local Spot

Comprised of a ridiculous number of steps, buying local spots proves a giant pain for both agencies and brands. Buyers are tasked with going to each station with different pricing and structures only … Read more »

Common Currency to Pave the Way for Cross-Screen Sales

Posted on by Mark Gorman -

Mark Gorman, AdTech, CFlight, Common Currency

Common currency and measurement has proven key to buying and selling cross-screen advertising campaigns. This fundamental shift will afford advertisers the ability to focus more on finding the right … Read more »