The following is an excerpt from our white paper on Adopting a Hub Driven Workflow to Automate Ad Sales. To download the entire white paper, please visit this page. Enjoy! With each new ad channel introduced into the workﬂow comes its own set of unique challenges, business rules, and analytics. Rather than run away from new ad revenue, it is imperative to understand its potential. Analyzing the ad’s impact holistically will allow for better and smarter decisions to maximizing revenue.
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