Expanding Revenue Channels to Reach New Audiences

This past week, I attended the BIA/Kelsey Next event in Boston, where the primary focus was on local digital advertising. A few of the sessions spoke to the opportunity for broadcasters to embrace digital, although for the most part that ship has already set sail. Understanding their stature in the local market and their pivotal relationship between advertisers and audiences, broadcasters are significantly expanding their reach with the addition of new revenue channels. It is the same “If you build it they will come” mantra that rang true for Kevin Costner’s character in the iconic Field of Dreams. And just like his sweat equity produced dividends, so have the broadcasters. … Read more »
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