Adoption of Impression/Audience-Based Buying and Selling
The proliferation of digital ad revenue has tasked traditional broadcasters with adopting and unifying a cross-platform standard of measurement to sell, … Read more »
The Post-Pandemic Radio Rebound
Radio is a powerful, ‘tried and true’ medium utilized across the United States; one that has been a staple for as long as we can remember. Even with streaming … Read more »
Correctly Connecting the Data Dots with the Matrix Matcher
My wife and I have data management conversations with our teens all the time. Of course, not in data terms because that would be too over-the-top geeky, but it … Read more »
Episode 1: Matrix Means Media w/ FreeWheel's Sarah Foss
I am very excited to announce the launch of the "Matrix Means Media" podcast with yours truly, serving as a resident host! We created this podcast to provide … Read more »
Fourth Annual Media Ad Sales Summit Returns to Miami Beach, FL January 22-24, 2020
Bringing together influential leaders from across the media industry, the Summit will present key topics and trends that are impacting the future of buying and … Read more »