Symposium Flashback: Panel on the Future of TV Advertising

Posted on September 13, 2017 by Dan Tallarico - video

  This video is from a panel at the 2017 Media Sales Symposium about linear vs non-linear advertising. As we ramp up for the 2018 Media Sales Symposium, we will be highlighting panels, sessions, and speakers from last year's event. You can find more information on the 2018 Media Sales Symposium in San Francisco here.  Enjoy a discussion between Linear Loyalists and Proponents of Non-Linear in regards to TV advertising. This detailed, honest and forthcoming conversation of what the future of  television advertising looks like will prepare you for the future of selling television – no matter who ends right. up being … Read more »

Why You Need to Connect Your Disparate Data

Posted on April 19, 2017 by Team Matrix - Blog, case study, Data, Inside the Matrix, Mark Gorman, video

Mark Gorman, CEO of Matrix Solutions, discusses why media organizations need a single hub of information that connects their data and business intelligence. … Read more »
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