Matrix CRO, Brenda Hetrick, joined with an inspiring panel of industry leaders for a Candid Conversation on Addressable Advertising, where it is and where it’s moving to. Don't miss the 'pre-game' session with Matrix CEO, Mark Gorman, before they dive into this topic too!
Listen in as we discuss a topic once seen as an unachievable Holy Grail. Our panel of industry leaders converse about addressable advertising’s ability to target TV/video audiences more finely in data-driven addressable environments and how it is rapidly approaching economically attractive scale and technically dependable execution. We discuss the state of addressability with sellers at the forefront with a stellar panel moderated by Matrix's own Brenda Hetrick and joined by Kim Kelleher (President, Advertising Sales & Partnerships, AMC Networks), Gina Mingioni (SVP Strategy & Operations, Comcast), and Kelly Abcarian (General Manager, Nielsen Advanced Video Advertising Group, Nielsen).
Check out more episodes at www.MatrixMeansMedia.com