---
title: "Matrix Means Media Podcast: Candid Conversation Series- What Local Media Advertisers Want"
description: Brenda Hetrick, CRO of Matrix, interviews key industry leaders and shares an insider viewpoint on how process, technology, and consumer behavior are propelling the automation evolution of ad buying and selling.
---

[Matrix Blog ](https://blog.matrixformedia.com)

# [Matrix Means Media Podcast: Candid Conversation Series- What Local Media Advertisers Want](https://blog.matrixformedia.com/candid-conversation-series-what-local-media-advertisers-want)

 Written by [Brenda Hetrick](https://blog.matrixformedia.com/author/brenda-hetrick) | February 18, 2021

Listen in to the February Media Ad Sales Summit Candid Conversation where we sat down with the two media agency executives who account for the majority of local media ad spend from the buy-side to find out what's working, what's not - and what lies ahead. Join Matrix, CRO, Brenda Hetrick as she moderates the no-holds barred conversation with Kathy Doyle, EVP, Local Investment, MAGNA Global and Jennifer Hungerbuhler, EVP/MD, Local Video & Audio Investment, dentsu.

...and don't miss the 'pre-game' session with Brenda Hetrick and Matrix CEO, Mark Gorman, where they set the stage before the conversation  kicks off!

 

 

Check out more episodes at[ www.MatrixMeansMedia.com ](https://info.matrixformedia.com/en/podcast?hsLang=en-us)

[View full post](https://blog.matrixformedia.com/candid-conversation-series-what-local-media-advertisers-want)

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