---
title: Missy Evenson on the Matrix Means Media Podcast
description: Brenda Hetrick, CRO of Matrix, interviews key industry leaders and shares an insider viewpoint on how process, technology, and consumer behavior are propelling the automation evolution of ad buying and selling.
---

[Matrix Blog ](https://blog.matrixformedia.com)

# [Missy Evenson on the Matrix Means Media Podcast](https://blog.matrixformedia.com/missy-evenson-on-the-matrix-means-media-podcast)

 Written by [Brenda Hetrick](https://blog.matrixformedia.com/author/brenda-hetrick) | August 5, 2020

In our newest Matrix Means Media podcast episode, the VP of Sales, Local Media for [Scripps](https://scripps.com/),  Missy Evenson, chats with Matrix's CRO, Brenda Hetrick and CEO, Mark Gorman about measurement, moving the industry forward with speed and technology and how, at the end of the day, it starts and stops with 'good content'. How can we effectively come together to automate? Let's start to solve for the things that absorb all the back and forth, like makegoods, and really change the business rules!

Listen in here:

 

 

 

Check out more episodes at[ www.MatrixMeansMedia.com ](https://info.matrixformedia.com/en/podcast?hsLang=en-us)

[View full post](https://blog.matrixformedia.com/missy-evenson-on-the-matrix-means-media-podcast)

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