Adotas features Mark Gorman, CEO, Matrix Solutions insights on in-house programmatic
Nearly 40% of advertisers now execute in-house programmatic, new report shows. What's behind more companies moving this way, and is it the right choice?
Programmatic advertising still remains a key facet of brands’ ad strategy, but the ways in which they carry out programmatic is rapidly changing. Where agencies have historically handled this tactic, we’re seeing brands increasingly opting to handle it on their own. Below are some key reasons why in-house programmatic is gaining popularity coupled with some considerations for any brands looking to go down that path.