As Published in Broadcast Dialogue
In the age of the data-driven economy, a lot of companies are finding themselves drowning in data and struggling with how to best leverage all of that information – particularly when it comes to advertising sales.
On this episode of Broadcast Dialogue – The Podcast, Mark Gorman, the CEO of Matrix Solutions.
Matrix is a sales ecosystem for media companies and has developed a platform to help sales teams connect all of that disparate data.