The virtual Candid Conversation, Thursday June 27th at 1PM ET, will serve as the first in Matrix’s Media Ad Sales Summit Candid Conversation Event Series
Matrix, the developers of the only global ad sales platform built for media, announces a new virtual Candid Conversation in collaboration with the Media Ad Sales Council (MASC) that aims to bring insight into the use of data visualization as a strategic tool for growth. The conversation is set for June 27, 2024, at 1PM ET, and will be the first of Matrix’s new Media Ad Sales Summit Candid Conversation Event Series. Registration for the 40-minute online event is free and open to all.
The panel conversation will delve into how media companies can leverage data visualization to:
- Gain insights into viewership patterns, audience demographics, and content performance
- Tailor their offerings to meet audience demands
- Optimize advertising revenues
- Allocate resources effectively
Moderated by TVNewsCheck’s Paige Albiniak, the conversation will include leaders from both the buy and sell side who will get candid on today's challenges, opportunities, and how AI will continue to shapeshift data visualization as a strategic tool for growth. Speakers include:
- Princell Hair, President, Allen Media Broadcasting
- Al Lustgarten, Industry Consultant (and former SVP, Technology for Hearst Television)
- Nicole Bergen, Founder and Chief Strategist, Elevate
The Media Ad Sales Summit and MASC bring together leaders from across the media industry represent the ad-tech ecosystem to discuss the current challenges and opportunities the industry faces, while aiming to improve marketplace efficiencies. The Summit, now in its 7th year, will shift in 2024 from a single in-person event to multiple small events, offered both as regional in-person gatherings and webinars. This new Candid Conversation Event Series will be able to reach more members of the media community throughout the year. Each event will feature in-depth discussions from respected industry voices on relevant topics.
“Our commitment to advancing the media ad sales transformation is why we founded both the Media Ad Sales Summit and the Media Ad Sales Council (MASC),” shared Mark Gorman, CEO, Matrix Solutions. “These efforts are - for fostering industry-wide collaboration and more progressive conversations so that media companies not only stay relevant, but are able better compete in a marketplace that continues to become more inundated with streamers.”
Members of the Media Ad Sales Council (MASC), an advocacy group founded by Matrix, include its founders, Mark Gorman, CEO, Matrix, and Brenda Hetrick, President, Matrix. MASC members include Peter Jones, Head of Local Sales, Premion, Joe Lampert, Senior Program Manager, OmniMedia Solutions, Becky Meyer, SVP, National Sales, Gray Television, Debbie Presser, VP, National Sales, Nexstar, Michael Barbetta, Senior Director, Revenue & Strategy, E.W. Scripps, and Al Lustgarten, Industry Consultant and former SVP, Technology Hearst Television. The remaining schedule of sessions will be announced in June.
More information on the Media Ad Sales Summit Candid Conversation Event Series, including registration for Thursday’s webinar can be found here.
About Matrix Solutions
Matrix Solutions is a forward-thinking technology company that empowers the media ad sales world with intelligence, technology, and expertise. It provides the technology backbone for the end-to-end workflow for sales organizations, transacting in the media marketplace. Its flagship solution, Monarch, is the only global ad sales platform built specifically for media, delivering the CRM and business intelligence necessary to optimize inventory. Matrix manages more than $13 billion annually in media ad revenue, has over 10K users, maintains over 95% renewal rate, and has founded the annual Media Ad Sales Summit and Media Ad Sales Council (MASC) – both of which bring together industry leaders to advance the future of media ad sales. For more information, please visit matrixformedia.com.