PITTSBURGH, Penn., October 1, 2024 — Matrix, the global leader in media ad sales platform solutions, is excited to announce the launch of Clarity. This powerful new add-on is designed for Monarch, the company’s ad sales and revenue management platform designed exclusively for media companies, such as Nexstar, Hearst, Gray Television, and Allen Media Broadcasting. Clarity automates the capture of email and calendar events making it a game-changer for media sellers looking to streamline their revenue workflows and enhance their CRM accuracy.
Clarity: The Next Level of Efficiency for Media Sales Teams
Clarity integrates seamlessly with Outlook, automatically syncing calendar events and customer emails to Monarch. By reducing the need for manual data entry and switching between applications, it ensures that crucial interactions are captured and tracked, helping media sellers work faster and more effectively. Key benefits include:
- Seamless Integration: Connects Monarch to Outlook, syncing calendar events and emails with ease.
- Intelligent Filtering: Filters out internal-only emails, calls, and meetings, keeping customer-focused activities at the forefront.
- Improved Activity Tracking: Captures and logs customer interactions, creating new contacts as needed, while saving time and minimizing manual data entry.
- Customizable Synchronization: Features such as the Block List allow account executives to fine-tune which emails and events are logged, providing greater control over their CRM.
"We're thrilled to introduce Clarity as a new solution within Monarch, developed in response to valuable feedback from our customers," said Matrix Solutions' CEO, Mark Gorman. "This add-on exemplifies our ongoing commitment to empowering users with enhanced sales intelligence, technology, and expertise."
Availability and How to Get Started
Clarity is available as a feature in Monarch. To upgrade and implement Clarity, Monarch users can contact their Success Manager who will facilitate the upgrade, ensure a smooth implementation, and provide guidance on best practices to maximize the benefits of this tool.
For more information on Clarity and how it can transform your workflow, reach out to Matrix Solutions today and take your CRM and media sales efforts to the next level. More on Matrix at matrixformedia.com.
About Matrix Solutions
Matrix Solutions is a leading technology company revolutionizing the media ad sales industry. As the creator of the only global ad sales platform designed specifically for media, Matrix empowers organizations with cutting-edge CRM and business intelligence tools. By optimizing ad inventory and revenue management, Matrix serves as the backbone for efficient ad operations. Managing over $13 billion in annual media ad sales and supporting more than 10,000 users worldwide, Matrix continues to drive innovation and industry leadership. Matrix also founded the Media Ad Sales Summit and the Media Ad Sales Council (MASC), fostering collaboration and forward-thinking strategies across the media landscape.