Published by Adotas
Advertising revenue has long been dominated by Facebook and Google, and now Amazon has proven itself a ready, and more than willing, third player to offer programmatic adverting opportunities through its Amazon Advertising Platform (AAP). More than an emerging player, its ad business reached $1.65B in 2017, which is more than both Twitter or Snapchat.
But against any advertising stranglehold, whether a duo or trio, publishers exist as a strong – and in some cases even superior – ad inventory option, especially for brand safety and engaging content. Amazon is poised to make a deep dent in the digital duopoly, but media companies have the opportunity to crack all three contenders wide open.