In this 5-minute case study presentation (originally presented at Borrell LOAC 2019), Mark Gorman, shares how one client adopted a new sales enablement workflow to achieve:
- 400% increase in utilizing data sources
- 90% decrease in errors
- 70% increase in inventory utilization
This is the year that media companies will shift to better managing the data they do have as opposed to bringing in more sources of data!
Watch it here>>>