A growing array of data from third-party and marketer-proprietary sources is pushing both TV/video ad buyers & sellers to improve the value equation through more precise marketing segmentation and performance attribution – far beyond traditional ratings or demographic reach metrics. This panel will explore how sellers are reinventing their operations for more data-driven ROI-oriented results.
- Brenda Hetrick, President, Matrix Solutions – Moderator
- Al Lustgarten, SVP, Technology & Information Services, Hearst Television – Panelist
- Jeff Hassan, VP, Technology Business Solutions, E.W. Scripps Company – Panelist
- Steph Garfrerick, SVP, Media, Revenue Analytics – Panelist