Media Ad Sales Summit

Data-Enabled Linear & Cross-Platform Sales | Media Ad Sales Summit 2022

Written by Team Matrix | Apr 3, 2023 11:34:14 AM

 

A growing array of data from third-party and marketer-proprietary sources is pushing both TV/video ad buyers & sellers to improve the value equation through more precise marketing segmentation and performance attribution – far beyond traditional ratings or demographic reach metrics. This panel will explore how sellers are reinventing their operations for more data-driven ROI-oriented results.

  • Brenda Hetrick, President, Matrix Solutions – Moderator
  • Al Lustgarten, SVP, Technology & Information Services,  Hearst Television – Panelist
  • Jeff Hassan, VP, Technology Business Solutions,  E.W. Scripps Company – Panelist
  • Steph Garfrerick, SVP, Media, Revenue Analytics – Panelist

More on the 2022 Media Ad Sales Summit here >>>