Matrix Solutions is excited to have Karen Youger, SVP of Sales Operations at Gray Television, attend the fifth Media Ad Sales Summit, taking place this January 2022 in Miami Beach, FL.
Karen will be a speaker in the Programmatic Ad Sales panel on Thursday, January 20th. This panel will discuss how, as pressure grows on marketers, agencies, and media companies to increase the ROI of TV/video advertising, programmatic platforms and dynamic pricing mechanisms are playing larger roles in the transactional process. What’s working now and what needs to improve for ad buyers and sellers to more enthusiastically “trust the process"? 
Karen has extensive experience in broadcast television operations, brand valuation, vendor analysis and management, sales/traffic systems, analyzing station inventory, and much more. As a whole, she has over 30 years of expertise in the media industry, and her insights and discussion points at Summit will be invaluable.
About the Media Ad Sales Summit
The Media Ad Sales Summit is an annual event hosted by Matrix Solutions, where media industry leaders come together to discuss all things media and technology, and what the future looks like. To register, view the agenda, or get more information on the Media Ad Sales Summit, visit https://www.matrixformedia.com/summit2022.