Symposium Flashback: Building an Empathetic Sales Team to Better Connect with Clients

Posted on October 30, 2017 by Dan Tallarico - media sales symposium, start-up

  Sean Ammirati opens his talk at the 2017 Media Sales Symposium by saying, "Your business, no matter how big, was a start-up at one point."If every business began as a start-up, why should they not still embrace the entrepreneurial spirit that drives the growth and success of fledgling companies? … Read more »

3 Reasons You Can’t Miss the 2018 Media Sales Symposium

Posted on October 30, 2017 by Team Matrix - media sales conference, media sales symposium

… Read more »

The Four Key Advantages to Adopting a Hub-Driven Workflow - Part 3

Posted on October 25, 2017 by Dan Tallarico

The following is an excerpt from our white paper on Adopting a Hub Driven Workflow to Automate Ad Sales. This is part three, you can read part one here and part two here. To download the entire white paper, please visit this page. Enjoy! Adopting a hub-driven workflow provides the multi-faceted means to centralize data from multiple systems to improve workflow efficiency, as well as support a more consultative sales approach. The hub, or lead system, serves as the engine used to drive the entire automated workflow. … Read more »

Selling Results-Driven Advertising with Tom Ray - The Matrix Media Sales Podcast Episode 17

Posted on October 23, 2017 by Dan Tallarico - Matrix Media Sales Podcast

In this episode of the Matrix Media Sales Podcast we talk with Tom Ray about the state of local advertising. More importantly, how to sell effective advertising campaigns that go beyond simple branding exercises to positively impact results.  … Read more »

October E-Newsletter: What's Happening at Matrix Solutions

Having just come off the heels of the Folio:Show in NYC, we must admit - we're enthusiastic about the innovation and creativity that are spawning new revenue ideas, especially when it comes to publishing.  Catch more on this in the article ‘Helping Publishers Build the Most Efficient Sales Team with Enhanced Reporting and Analytics” below, which emphasizes the importance of reporting and how it assimilates to that of a blue print to success. Additionally, read how one newspaper got creative by implementing an out-of-the-box advertisement, learn where Google is in its push for TV ad infrastructure takeover, and last but not least, get your final reminder to cash in on the early bird savings for the 2018 Media Sales Symposium registration. It’s all right here, so enjoy! … Read more »

Helping Publishers Build the Most Efficient Sales Team with Enhanced Reporting & Analytics

Posted on September 29, 2017 by Dan Tallarico

The Matrix Solutions team is heading to the Folio:Show in a few weeks to give publishers a taste of Monarch. We're excited to join an impressive list of solution providers to deliver publishers the right technology to speed up the sales process.  … Read more »

Pursuing New & Unique Ad Revenue to Spur Media Sales

Posted on September 29, 2017 by Dan Tallarico

The following is an excerpt from our white paper on Adopting a Hub Driven Workflow to Automate Ad Sales. This is part two, you can read part one here. To download the entire white paper, please visit this page. Enjoy! When first introduced into the workflow, one-offs and customized ads often require manual intervention between isolated departments leaving media companies trying to increase individualized profit margins for each ad. In addition to the intensive manual intervention, the disjointed workflows expose data redundancies and errors. This has had media companies wondering  if the one-off advertising opportunities are worth selling. … Read more »

2017 Media Sales Symposium Flashback: Local Media Advertising Trends with Gordon Borrell

Posted on September 25, 2017 by Dan Tallarico

  … Read more »

Capitalizing on New Advertising Revenue Channels

Posted on September 22, 2017 by Dan Tallarico - media sales white paper, ebook, white paper

The following is an excerpt from our white paper on Adopting a Hub Driven Workflow to Automate Ad Sales. To download the entire white paper, please visit this page. Enjoy! With each new ad channel introduced into the workflow comes its own set of unique challenges, business rules, and analytics. Rather than run away from new ad revenue, it is imperative to understand its potential. Analyzing the ad’s impact holistically will allow for better and smarter decisions to maximizing revenue. … Read more »

September E-Newsletter: What's Happening at Matrix Solutions

Our World Tour has come to an end, but before we head on back out to NYC for the Folio Show next month, we do have a few Media Sales Symposium updates for you, including an exclusive very early bird rate offer for the event! We also have the scoop on new budget module and a new podcast ‘Live from the Radio Show 2017’. It’s all here so enjoy and don’t forget to check out and register for the latest Open Learning Sessions here! … Read more »
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