October E-Newsletter: What's Happening at Matrix Solutions

Having just come off the heels of the Folio:Show in NYC, we must admit - we're enthusiastic about the innovation and creativity that are spawning new revenue ideas, especially when it comes to publishing.  Catch more on this in the article ‘Helping Publishers Build the Most Efficient Sales Team with Enhanced Reporting and Analytics” below, which emphasizes the importance of reporting and how it assimilates to that of a blue print to success. Additionally, read how one newspaper got creative by implementing an out-of-the-box advertisement, learn where Google is in its push for TV ad infrastructure takeover, and last but not least, get your final reminder to cash in on the early bird savings for the 2018 Media Sales Symposium registration. It’s all right here, so enjoy! … Read more »

Helping Publishers Build the Most Efficient Sales Team with Enhanced Reporting & Analytics

Posted on September 29, 2017 by Dan Tallarico

The Matrix Solutions team is heading to the Folio:Show in a few weeks to give publishers a taste of Monarch. We're excited to join an impressive list of solution providers to deliver publishers the right technology to speed up the sales process.  … Read more »

Pursuing New & Unique Ad Revenue to Spur Media Sales

Posted on September 29, 2017 by Dan Tallarico

The following is an excerpt from our white paper on Adopting a Hub Driven Workflow to Automate Ad Sales. This is part two, you can read part one here. To download the entire white paper, please visit this page. Enjoy! When first introduced into the workflow, one-offs and customized ads often require manual intervention between isolated departments leaving media companies trying to increase individualized profit margins for each ad. In addition to the intensive manual intervention, the disjointed workflows expose data redundancies and errors. This has had media companies wondering  if the one-off advertising opportunities are worth selling. … Read more »

2017 Media Sales Symposium Flashback: Local Media Advertising Trends with Gordon Borrell

Posted on September 25, 2017 by Dan Tallarico

  … Read more »

Capitalizing on New Advertising Revenue Channels

Posted on September 22, 2017 by Dan Tallarico - media sales white paper, ebook, white paper

The following is an excerpt from our white paper on Adopting a Hub Driven Workflow to Automate Ad Sales. To download the entire white paper, please visit this page. Enjoy! With each new ad channel introduced into the workflow comes its own set of unique challenges, business rules, and analytics. Rather than run away from new ad revenue, it is imperative to understand its potential. Analyzing the ad’s impact holistically will allow for better and smarter decisions to maximizing revenue. … Read more »

September E-Newsletter: What's Happening at Matrix Solutions

Our World Tour has come to an end, but before we head on back out to NYC for the Folio Show next month, we do have a few Media Sales Symposium updates for you, including an exclusive very early bird rate offer for the event! We also have the scoop on new budget module and a new podcast ‘Live from the Radio Show 2017’. It’s all here so enjoy and don’t forget to check out and register for the latest Open Learning Sessions here! … Read more »

Live from the 2017 Radio Show - The Matrix Media Sales Podcast Episode 16

Posted on September 18, 2017 by Dan Tallarico - Matrix Media Sales Podcast

In this episode of the podcast we talk with variety of radio professionals that stopped by our booth at the 2017 Radio Show. Listen to industry veterans and digital experts talk about the ways radio selling is changing. … Read more »

Symposium Flashback: Panel on the Future of TV Advertising

Posted on September 13, 2017 by Dan Tallarico - video

  This video is from a panel at the 2017 Media Sales Symposium about linear vs non-linear advertising. As we ramp up for the 2018 Media Sales Symposium, we will be highlighting panels, sessions, and speakers from last year's event. You can find more information on the 2018 Media Sales Symposium in San Francisco here.  Enjoy a discussion between Linear Loyalists and Proponents of Non-Linear in regards to TV advertising. This detailed, honest and forthcoming conversation of what the future of  television advertising looks like will prepare you for the future of selling television – no matter who ends right. up being … Read more »

A Preview of the Faster, More Efficient Budgeting Module

Posted on August 30, 2017 by Team Matrix

Budget season is upon us! While budgeting is often a complex, cumbersome and an exhausting experience, we have done our research to build an improved budgeting module. … Read more »

Monarch World Tour Rolls On - Radio Show, SMTE, and IBC

Posted on August 29, 2017 by Team Matrix

The bus is gassed up, flights booked, bags packed. Monarch is ready to hit the road again. Matrix is spending the month of September traveling across the globe showing off our newest platform, Monarch to adoring crowds of squealing fans. Okay – maybe Monarch isn’t to the Beatlemania level – but we are major fans of this new technology. Monarch is the only media data hub with digital integrations, CRM, intelligence, forecasting, OMS capabilities, reporting, and analytics exclusively for the media sales organization. Folks can get a first-row experience of Monarch by catching us at venues this month in Austin, Denver, and Amsterdam.  … Read more »
1 2 3 4 5 ... 9 Next
New Call-to-action