Capitalizing on New Advertising Revenue Channels

Posted on September 22, 2017 by Dan Tallarico - media sales white paper, ebook, white paper

The following is an excerpt from our white paper on Adopting a Hub Driven Workflow to Automate Ad Sales. To download the entire white paper, please visit this page. Enjoy! With each new ad channel introduced into the workflow comes its own set of unique challenges, business rules, and analytics. Rather than run away from new ad revenue, it is imperative to understand its potential. Analyzing the ad’s impact holistically will allow for better and smarter decisions to maximizing revenue. … Read more »

September E-Newsletter: What's Happening at Matrix Solutions

Our World Tour has come to an end, but before we head on back out to NYC for the Folio Show next month, we do have a few Media Sales Symposium updates for you, including an exclusive very early bird rate offer for the event! We also have the scoop on new budget module and a new podcast ‘Live from the Radio Show 2017’. It’s all here so enjoy and don’t forget to check out and register for the latest Open Learning Sessions here! … Read more »

Live from the 2017 Radio Show - The Matrix Media Sales Podcast Episode 16

Posted on September 18, 2017 by Dan Tallarico - Matrix Media Sales Podcast

In this episode of the podcast we talk with variety of radio professionals that stopped by our booth at the 2017 Radio Show. Listen to industry veterans and digital experts talk about the ways radio selling is changing. … Read more »

Symposium Flashback: Panel on the Future of TV Advertising

Posted on September 13, 2017 by Dan Tallarico - video

  This video is from a panel at the 2017 Media Sales Symposium about linear vs non-linear advertising. As we ramp up for the 2018 Media Sales Symposium, we will be highlighitng panels, sessions, and speakers from last year's event. You can find more information on the 2018 Media Sales Symposium in San Francisco here.  Enjoy a discussion between Linear Loyalists and Proponents of Non-Linear in regards to tv advertising. This detailed, honest and forthcoming conversation of what the future of  television advertising looks like will prepare you for the future of selling television – no matter who ends upbeing right. … Read more »

A Preview of the Faster, More Efficient Budgeting Module

Posted on August 30, 2017 by Team Matrix

Budget season is upon us! While budgeting is often a complex, cumbersome and an exhausting experience, we have done our research to build an improved budgeting module. … Read more »

Monarch World Tour Rolls On - Radio Show, SMTE, and IBC

Posted on August 29, 2017 by Team Matrix

The bus is gassed up, flights booked, bags packed. Monarch is ready to hit the road again. Matrix is spending the month of September traveling across the globe showing off our newest platform, Monarch to adoring crowds of squealing fans. Okay – maybe Monarch isn’t to the Beatlemania level – but we are major fans of this new technology. Monarch is the only media data hub with digital integrations, CRM, intelligence, forecasting, OMS capabilities, reporting, and analytics exclusively for the media sales organization. Folks can get a first-row experience of Monarch by catching us at venues this month in Austin, Denver, and Amsterdam.  … Read more »

August E-Newsletter: What's Happening at Matrix Solutions

This eNewsletter is packed to the max with all things Matrix. So sit back and relax and enjoy this edition of our August eNewsletter!  And quick reminder, we have added more Open Learning Sessions. Need a refresher and / or looking to expand your knowledge of the Matrix platform? Sign-up for your next session.  There are still a handful available this month! Explore Open Learning Sessions > … Read more »

Announcing the 2018 Media Sales Symposium

Posted on August 16, 2017 by Dan Tallarico - media sales symposium

  After the success of our first ever Media Sales Symposium, we are excited to bring you the second annual event - this time in San Francisco! Our goal with the Media Sales Symposium is to provide actionable insights combine with talks that engage and inspire. Including: Panelists from across the media spectrum talking about the media world. Networking opportunities & breakout sessions with media thought leaders. Sessions focused on the newest technologies and trends in the media space  … Read more »

Building a Media Company for the Modern Audience - Matrix Media Sales Podcast Episode 15

Posted on August 10, 2017 by Dan Tallarico - Matrix Media Sales Podcast

In this episode of the podcast we talk with Jim Brady, CEO at Spirited Media, about building a unique, mobile-first news website in the age of mobile phones. We talk about where revenue comes from and what happens when you put your audience first. … Read more »

TVB Webinar: The Conundrum of Cross-Platform Advertising & Disparate Data

Posted on July 28, 2017 by Dan Tallarico - webinar

Next week, Matrix Solutions’ CEO Mark Gorman will speak to the radical shift in how broadcasters sell media ads in an exclusive TVB Webinar entitled, The Conundrum of Cross-Platform Advertising & Disparate Data. … Read more »
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