Advance your Media Ad Sales Strategy

Posted on December 11, 2017 by Team Matrix - media ad sales, media sales symposium

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November eNews: Why We Are Thankful

Posted on November 22, 2017 by Team Matrix - Blog, E-Newsletters

With Thanksgiving upon us, we reached out to the Matrix Solutions' Team to hear what they are most thankful for, and here is what a handful of them had to say starting with our CEO, Mark Gorman. I am thankful for all of my colleagues at Matrix.  I appreciate their hard work, their dedication and relentless efforts to create the best products and services for which our clients could wish.  I appreciate each and every one of our clients for their continued support. I am also thankful for my friends, with whom life would have less color. And finally, I am thankful for my family. More than anything, my family is my core, my center, my home. I have an amazing husband, amazing siblings, a mother who sacrificed so much for our wellbeing and a never-ending chain of history and tradition.  Life is about appreciating what we have and who shares this journey along our side.  Thank you. -Mark Gorman, CEO … Read more »

Symposium Flashback: Building an Empathetic Sales Team to Better Connect with Clients

Posted on October 30, 2017 by Dan Tallarico - media sales symposium, start-up

  Sean Ammirati opens his talk at the 2017 Media Sales Symposium by saying, "Your business, no matter how big, was a start-up at one point."If every business began as a start-up, why should they not still embrace the entrepreneurial spirit that drives the growth and success of fledgling companies? … Read more »

3 Reasons You Can’t Miss the 2018 Media Sales Symposium

Posted on October 30, 2017 by Team Matrix - media sales conference, media sales symposium

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The Four Key Advantages to Adopting a Hub-Driven Workflow - Part 3

Posted on October 25, 2017 by Dan Tallarico

The following is an excerpt from our white paper on Adopting a Hub Driven Workflow to Automate Ad Sales. This is part three, you can read part one here and part two here. To download the entire white paper, please visit this page. Enjoy! Adopting a hub-driven workflow provides the multi-faceted means to centralize data from multiple systems to improve workflow efficiency, as well as support a more consultative sales approach. The hub, or lead system, serves as the engine used to drive the entire automated workflow. … Read more »

Selling Results-Driven Advertising with Tom Ray - The Matrix Media Sales Podcast Episode 17

Posted on October 23, 2017 by Dan Tallarico - Matrix Media Sales Podcast

In this episode of the Matrix Media Sales Podcast we talk with Tom Ray about the state of local advertising. More importantly, how to sell effective advertising campaigns that go beyond simple branding exercises to positively impact results.  … Read more »

October E-Newsletter: What's Happening at Matrix Solutions

Having just come off the heels of the Folio:Show in NYC, we must admit - we're enthusiastic about the innovation and creativity that are spawning new revenue ideas, especially when it comes to publishing.  Catch more on this in the article ‘Helping Publishers Build the Most Efficient Sales Team with Enhanced Reporting and Analytics” below, which emphasizes the importance of reporting and how it assimilates to that of a blue print to success. Additionally, read how one newspaper got creative by implementing an out-of-the-box advertisement, learn where Google is in its push for TV ad infrastructure takeover, and last but not least, get your final reminder to cash in on the early bird savings for the 2018 Media Sales Symposium registration. It’s all right here, so enjoy! … Read more »

Helping Publishers Build the Most Efficient Sales Team with Enhanced Reporting & Analytics

Posted on September 29, 2017 by Dan Tallarico

The Matrix Solutions team is heading to the Folio:Show in a few weeks to give publishers a taste of Monarch. We're excited to join an impressive list of solution providers to deliver publishers the right technology to speed up the sales process.  … Read more »

Pursuing New & Unique Ad Revenue to Spur Media Sales

Posted on September 29, 2017 by Dan Tallarico

The following is an excerpt from our white paper on Adopting a Hub Driven Workflow to Automate Ad Sales. This is part two, you can read part one here. To download the entire white paper, please visit this page. Enjoy! When first introduced into the workflow, one-offs and customized ads often require manual intervention between isolated departments leaving media companies trying to increase individualized profit margins for each ad. In addition to the intensive manual intervention, the disjointed workflows expose data redundancies and errors. This has had media companies wondering  if the one-off advertising opportunities are worth selling. … Read more »

2017 Media Sales Symposium Flashback: Local Media Advertising Trends with Gordon Borrell

Posted on September 25, 2017 by Dan Tallarico

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