In this month's eNews, you'll see the latest happenings and news coming out of Matrix - from team additions to upcoming events - and the latest announcements from our 4th Annual Media Ad Sales Summit- which will turn those 'end-of-summer' blues right around! ... And that's just the beginning so keep reading and enjoy!
In the News
Adam Gotlieb Joins Matrix as CTO
In this new role, Gotlieb will lead the technological advancement of Matrix by helping drive and deliver the company’s next generation product solutions
Gotlieb's 20+ years expertise in the media industry coupled with his strategic vision for enhanced automation and converged systems make him an ideal fit for leading Matrix's future development efforts. In addition to driving the company’s next generation product evolution, he will help deliver to market the recently announced Matrix Sales Gateway - a portal that will allow for the ingestion and dissemination of data from all providers in the ecosystem participating in the sales negotiation and execution process.
Gotlieb most recently served as the Director of Product Management for Imagine Communications where he played a key role in helping expand, unify, and evolve nine different software products within the company’s global portfolio, including traffic, content rights management, and program scheduling. Prior to, he served in a handful of lead product management and training roles over the last two decades increasing user productivity and sales growth for Imagine.
Matrix Announces Development of Sales Gateway Portal
The new portal will enable media organizations’ sales and operations teams to exchange information with external demand partners, including sales teams, traffic systems, automated demand platforms, advertising networks, and directly with agencies
The new Matrix Sales Gateway will support tech-enabled negotiations and significantly streamline media ad buying and selling. The company has already begun to develop a buy-side demand aggregation platform for ingesting RFP information from software designed for agencies, (initial release targeted for Q4, 2019). The Matrix Sales Gateway will significantly speed the sales process, assist in the maximization of inventory, reduce errors and the need for multiple entry points, and allow for better management of the sales process through robust reporting and analytics.
The Matrix Sales Gateway, a sell-side dedicated platform built with TIP compliant API’s, will allow for the ingestion and dissemination of data from all providers in the ecosystem that are part of the sales negotiation and execution process. Connecting sales negotiators and sales teams, the portal will also provide inventory management across all channels, assist with efficient proposal development and negotiation for agencies and advertisers, and give in-depth reporting and analytics into price optimization, supply & demand forecasting, as well as historical information.
In The Market
A Big Event Coming to the Small Market Television Exchange
The Matrix team is excited to be heading to Austin, TX for the NAB Small Market Television Exchange (SMTE) show September 12-14. SMTE is the industry's only national conference designed exclusively for small market groups and stations. It presents innovative leadership and sales management strategies and success stories that will help to grow your business and develop creative sales promotion ideas that will amp up your bottom line... and Matrix will be right in the mix of it!
Come visit us at booth #32 and learn about all of the great things happening at Matrix and how utilizing our media specific ad platform to it's fullest capacity will bring your business to the next level! Should you want to lock in a time to meet, you can do so here now or contact your success manager.
To make this show even more exciting, we are hosting a Happy Hour Event called, Austin Unwind, Thursday, September 12th from 6:30 PM - 8:30 PM at JW Marriott's Edge Rooftop + Bar. We invite you to join us for drinks, apps, company, and conversation!
Latest Updates on Matrix Solutions' 4th Annual Media Ad Sales Summit
Our 4th annual Media Ad Sales Summit is happening Jan 22-24, 2020 in Miami Beach, FL and will be bringing together industry leaders from all components of the media ecosystem to discuss the latest trends in ad buying and selling, as well as delve into how technology and consumer behavior are shaping the industry's path forward. Key themes of this year's summit will include:
- The "Consolidation" Impact
- Automated Ad Selling and Buying / Tech-enabled Negotiations
- Streaming Video and OTT
- Ad Spend Category Trends
This years Summit will kick off with a reception on Wednesday January 22, 2019 at 5 PM, welcoming all guests and providing an opportunity to network, prior to one and half days of thought-provoking content. The agenda-at-a-glance for Thursday and Friday (Jan 23rd and 24th) is as follows:
- Media Consolidation effects and scenarios
- Ad Sales and Buying - Automation & Programmatic
- Ad Sales and Buying - Data-Enabled & Targeting
- Marketer POV/In-Housing and MarTech
- Media Measurement and ROI
- Ad Category Spotlight - Automotive
- Ad Category Spotlight - Political
- Ad Category Spotlight - DTC and Future
- Streaming Video/OTT/AVOD
- Regulator Economic Scenarios
- Next-Gen Futures (5G, ATSC 3.0, etc.)
Early Bird Rate is Almost Expired!
You only have a few DAYS left to take advantage of the Early Bird Registration Rate. This highly discounted rate will expire on August 31, 2019!
This lowest Summit rate of $699 is only in effect for a couple more days! Don't let this rate pass you by... register today and be a part of this exciting summit event alongside industry peers for engaging sessions and ample networking, food, drinks, and Miami sunshine!
For more details on the summit visit: matrixformedia.com/summit
There is still time to be a Sales Superhero!
The Superhero Sales Success submissions have been coming in hot all quarter and our next winner is being drawn soon! We will be accepting your Superhero Sales Success stories through September 30, 2019 so don't miss your chance to share your winning stories!
By submitting your Superhero Sales Successes, you have the chance to win:
- a spot at the 2020 Media Ad Sales Summit
- a $250 gift card
- and your success story featured in the Matrix eNews, as well as on the Matrix blog page and Superhero Sales Success web-page, and in the soon to be launched Matrix Solutions' Success Stories playbook!
You have one month left to submit but don't wait... go on and share your sales success here for a chance to win!
New Reporting Roll-out Complete
The Matrix Solutions new reporting transition is complete. Thank you to everyone for your diligence during the conversion and for embracing the new reporting that will ultimately save time and increase efficiencies. If you still need a bit more training, we have you covered - sign up here to access our most recently recorded webinar.
Within the next couple of weeks, more live reporting sessions will be posted in the knowledge base for additional training and more q&a opportunities will be available, so be on the look out for those opportunities soon!
For questions, don't hesitate to reach out to your success manager. Happy Reporting!!
Integrations Coming Soon!
We are excited to share that we will have a new integration with vCreative available in the weeks ahead! We are also a month or so away from a new WideOrbit AR Integration. So be sure to keep an eye out for more details on those two integrations and how you can leverage them for your operation - more details coming soon!
Small Market Television Exchange Ι Austin, TX
September 12-14, 2019
The NAB Small Market Television Exchange (SMTE) is the industry's only national conference designed exclusively for small market groups and stations. SMTE presents innovative leadership and sales management strategies, success stories that will help grow your business and creative sales promotion ideas that will amp up your bottom line. We will be exhibiting in booth #32 and and hosting a happy hour event, Thursday September 12th 6:30 PM - 8:30 PM at the JW Marriott's Edge Rooftop + Bar.
IBC Ι Amsterdam, Netherlands
September 13-17, 2019
400 inspirational speakers, including game changing keynotes, will speak at this year's conference. This five-day conference brings over 1,400 delegates and guests from across the globe to hear from an outstanding line-up of 400+ speakers, enjoy fantastic networking opportunities, and be inspired to embrace the changes in our industry. Matrix Solutions will be attending this event so let us know if you would like to connect!
LMA- Elevate! Ι Chicago, IL
September 17-19, 2019
The name says it best. Elevate! will be about local media taking digital strategies to higher altitudes, with the best possible customer experiences and strongest possible results. Attendees will learn about winning product, revenue and management, and gather actionable insights to take back to their teams. Matrix Solutions will be attending this event so if you too will be in town, reach out here and let's connect!
Radio Show Ι Dallas, TX
September 24-27, 2019
This event brings valuable insights into the radio industry with engaging exhibits, profitable strategies, and creative solutions. Attendees come to enjoy live entertainment along with impactful networking. Matrix Solutions will be exhibiting at this event so make sure to come visit us in booth #2446!
TVB Forward Conference Ι New York City, NY
September 26, 2019
TVB’s Forward Conference is an annual conference of local broadcast television’s executive leadership – including TV broadcast groups, stations, rep firms, agencies and advertisers. This elite group of senior decision-makers gather to consider the economic, political, media tech and viewer/consumer challenges and opportunities impacting local broadcast television across every screen. Matrix Solutions' own CTO, Adam Gotlieb, will be on site as a presenter in the TIP'ing Point: Automated Case Studies
Until next time, Happy Selling!