The Role of Revenue Management in Maximizing Media Ad Sales
Managing revenue efficiently is at the heart of every successful media company. With rapidly changing consumer behaviors, evolving advertising trends, and … Read more »
Managing revenue efficiently is at the heart of every successful media company. With rapidly changing consumer behaviors, evolving advertising trends, and … Read more »
Imagine trying to run a race while carrying a heavy backpack. That’s what selling without the right tools can feel like. Sales enablement takes that weight … Read more »
Success in media ad sales today requires more than a compelling pitch or strong client connections. Leveraging data-driven insights is now essential to … Read more »
Congratulations to our 2024 Matrix Sales Superhero Runner-Up, Maggie O’Hea of Nexstar Media Group - KTVI FOX 2 & STL CW 11! In addition to having her … Read more »
Congratulations to our 2024 Matrix Sales Superhero, Jessica Reid of Federated Digital Solutions! In addition to having her success story featured on the Matrix … Read more »
Data normalization organizes, structures, and standardizes data from various sources to ensure consistency and accuracy. For media sales professionals who rely … Read more »
At Matrix Solutions, our mission has always been to empower media ad sales teams to sell smarter, faster, and more efficiently. In 2024, we took bold steps to … Read more »
We recently hosted a Candid Conversation on 'Using AI to Advance your Ad Ops' as part of our Media Ad Sales Summit Event Series. For those that were unable to … Read more »
New Functionality Enables Media Sellers to Sell Smarter, Faster, and More Effectively … Read more »
Matrix Solutions and the Media Ad Sales Council have kicked off the new Media Ad Sales Summit Candid Conversation Event Series with an information packed … Read more »
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