The Importance of Data Normalization in Media Sales
Data normalization organizes, structures, and standardizes data from various sources to ensure consistency and accuracy. For media sales professionals who rely … Read more »
Recent Posts
2024 Year in Review: Enhancing Monarch to Drive Media Ad Sales Efficiency
At Matrix Solutions, our mission has always been to empower media ad sales teams to sell smarter, faster, and more efficiently. In 2024, we took bold steps to … Read more »
5 Key Takeaways for Using AI to Advance Ad Ops
We recently hosted a Candid Conversation on 'Using AI to Advance your Ad Ops' as part of our Media Ad Sales Summit Event Series. For those that were unable to … Read more »
What’s New in Monarch?
New Functionality Enables Media Sellers to Sell Smarter, Faster, and More Effectively … Read more »
Dive into Data Visualization in our Newest Candid Conversation
Matrix Solutions and the Media Ad Sales Council have kicked off the new Media Ad Sales Summit Candid Conversation Event Series with an information packed … Read more »
Flexing your Financial Chops
In our latest Monarch release, we've prioritized the addition and customization of expanded financial fields. This upgrade aims to enable users to work more … Read more »
Monetizing Advertising Inventory in an Opportune Year
The upcoming year presents a multitude of opportunities for boosting advertising sales, thanks to significant political events and the Olympic Games. … Read more »
Utilizing Lost Sales Data for Business Growth
No one wants to dwell on their lost sales. These sneaky figures represent all the potential earnings we missed out on because we didn't quite hit the mark for … Read more »
MASC Member Profile: Joe Lampert, CNOmniMedia
We connected with Matrix MASC Member Joe Lampert from CNOmniMedia to get his position on the value of MASC and its impact on the industry. Listen to his … Read more »
'Deals Forecasting', 'Alerts', and 'Sales Outlook' Monarch Functions Help Grow Digital Business Over 37%
Our Q4 2023 Matrix Sales Superhero was able to increase digital spend by over 37% and total yearly spend by over 7% by using Monarch functions to track past … Read more »