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June 2021 E-News: What's Happening at Matrix

June’s here but there’s no summer break for Matrix! We have been heating up the industry and are excited to show you the latest insights from Matrix and MASC. … Read more »

Matrix Shares Valuable Insights at the 2021 Cynopsis Measurement & Data Virtual Conference

This year’s Measurement & Data Virtual Conference was Cynopsis’ 5th annual event. Bringing together hundreds of analysts, researchers, and media leaders, the … Read more »

Broadcasters Shifting to Support New Ad-based Services

Sponsored Content from Matrix as published on Declining linear TV viewership and increasing use of mobile devices for on-demand content viewing have … Read more »

May 2021 E-News: What's Happening at Matrix

The May flowers have been blooming, and so has Matrix! We have been budding up across the industry and are very excited for you to see all the great … Read more »

A Marketplace Transformed: The TV Ad Industry Powered by Automation

Matrix is excited to have partnered with Beet.TV to sponsor the very timely and insightful leadership series entitled, "A Marketplace Transformed: The TV Ad … Read more »

How Monarch's Features Fuel Success

Matrix runs a quarterly sales contest for all Matrix users called the Superhero Sales Success contest where you let us know how you have utilized the features … Read more »

Meet Matrix's 2020 Annual Sales Superhero!

We recently announced that the 2020 Annual Superhero Sales Success Winner, voted by you is Jaclyn Lloyd from WKTV-Heartland Media! She was originally chosen as … Read more »

The Media Industry Needs A New Task Force For Ad Transformation

Open Mike by Joe Lampert, as published in TVNewsCheck. The Media Ad Sales Council calls for an industry task force with representatives from both the buy and … Read more »

Adoption of Impression/Audience-Based Buying and Selling

The proliferation of digital ad revenue has tasked traditional broadcasters with adopting and unifying a cross-platform standard of measurement to sell, … Read more »

April 2021 E-News: What's Happening at Matrix

April showers bring May flowers... and this April, Matrix has made it rain in the media industry by bringing knowledge, opportunity, and insights that will … Read more »

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