Dan Tallarico

Three Things We Learned About Radio Ad Sales

After talking with Presidents, VP of Sales, Directors of Digital, and GSMs about radio ad sales, we learned that (no surprise here) the radio industry is in the middle of a sea change. Digital is penetrating its way into the radio ad selling eco-system, generating additional revenue from existing clients and developing new business are all “must-do” now slogans. If radio ad sellers are prepared there’s no shortage of opportunities on the horizon. … Read more »

How are Radio Sellers Using Podcasts to Improve Revenue? - Matrix Media Sales Podcast Episode 7

Posted on September 30, 2016 by Dan Tallarico - Matrix Media Sales Podcast

This is the final Matrix Media Sales Podcast recorded directly from the 2016 Radio Show floor. In this episode I'm joined by the CRO of Matrix Solutions, Brenda Hetrick. Brenda (a podcast crowd favorite) discusses the trends in the world of radio selling and how exactly the radio industry is reinventing itself. … Read more »

Matrix Media Sales Podcast: The Future of Radio & Podcast with Georgia Beasley - Episode 05

At the 2016 Radio Show we thought it'd be a smart idea to setup our podcast equipment to gather thoughts on the industry. We recorded a few hours of audio from the show floor, this being the first of many interviews. … Read more »

Matrix Media Sales Podcast: The Radio Show & Digital's Impact on Radio Sales - Episode 04

In episode 4 of our Matrix media Sales Podcast I sit down with Justin Matase, our Business Development Manager, to talk about the world of Radio. More specifically, how radio sales is impacted by digital streams and podcast. … Read more »

Matrix Media Sales Podcast:The Technology Behind Media Sales - Episode 03

Posted on September 01, 2016 by Dan Tallarico - Matrix Media Sales Podcast, podcast

In episode 3 of our Matrix Media Sales Podcast, I sit down with two of our developers, Dan & David, to talk about the various technologies that power ad tech platforms. We touch base on the importance (and plethora!) of APIs, what makes data actionable, and what a sales enablement tool of the future looks like. … Read more »

Matrix is a Pittsburgh Tech 50 Finalist!

Posted on August 19, 2016 by Dan Tallarico - Blog

Once again, Matrix has been chosen as a Tech 50 Finalist. Last year Matrix was nominated in the "Technology Business Product of the Year" and this year Matrix is a finalist in the "Solution Provider of the Year: Innovative Technology" category. … Read more »

Introducing the Matrix Media Sales Podcast

Posted on August 02, 2016 by Dan Tallarico - Blog, media sales, podcast, Sales Enablement

At Matrix we're working on increasing awareness of sales enablement and tools that improve media sales. And while we're putting thoughts into infographics and videos, we thought we should get a podcast up and running. This way, no matter your preference for digesting content, we have you covered. … Read more »

3 Tips to Improve Media Sales Email Campaigns

Posted on July 14, 2016 by Dan Tallarico - Blog, email tools, media sales tips

Welcome to part two of our series on emails for media sales organizations! Today we'll discuss best practices—a couple of tricks and tips to write emails that helps your sales. In part one of our email series, we wrote about the impact emails can have on your sales funnel. Building trust, sharing testimonials, and creating warm leads to improve your funnel. But for that to happen you have be writing quality emails. And what goes into a quality email? Is it a nice joke? Design? A special offer? A long anecdote? Images? Well...that can depend on who you're emailing. Different audiences require different details. Today we'll cover three fundamentals that work for all types of audiences. Whether you're emailing CEOs, VPs, managers, or your mother.   … Read more »

3 Ways Automated Emails Improve Media Sales

Posted on July 06, 2016 by Dan Tallarico - Blog, email automation, media sales help

“How can a series of emails improve my sales funnel?” It’s a question we hear often. And a valid one. Why is a series of emails sent to a prospect effective? How does that equate to opportunities? Email campaigns save you precious time while qualifying leads. It’s like hiring a sales assistant to vet your prospect. Only, this process is automated and requires minimal management on your part. The modern sales process is consultative. Selling is a series of educational meetings that guide your prospect to your product. A series of emails can bolster your sales process by explaining the fundamentals to clients while building trust.  Three Ways Automated Emails Help Media Sales   … Read more »
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