With the official start of summer just next week, it is hard not to get excited for some warmer weather. We are also thrilled about our MailChimp Integration, allowing you to easily see e-mail activity and results all from within Matrix. In this e-newsletter you will find more info on that new integration, as well as some rich industry insight around local radio advertising, and you can learn a little bit more about our newest team member, Nick.
Matrix Product Update
MailChimp Integration
Our upcoming product update includes an awesome integration with MailChimp. This new integration allows you to easily create email campaigns from your existing contact lists inside Matrix for easy and seamless use. Yes, we just made your email marketing that much easier. When you link your MailChimp and Matrix accounts you’ll see MailChimp activity right inside Matrix. Whether it’s a campaign going out, opens, or clicks, that will all be available within the details of a contact.
Employee Spotlight
Have you met Nick yet?
Nicholas Treu, QA Analyst
What is your role at Matrix?
As QA Analyst, I look over new features and integrations to make sure they’re working properly. I find bugs and ensure the product is working as intended before it’s released to our community. I want to make sure that everything works perfectly so that our customers have no problems.
What is the best part of your job?
The best part of my job is the challenge of find problems with software. It makes me understand the program and push it to the best of its abilities. We only want to put out the best so I want to make sure that we have the best.
What was the best vacation spot you’ve been to?
Bermuda
What is your favorite travel spot?
Barcelona, Spain
If you were given a chance, who would you like to be for a day?
Sidney Crosby, especially now after he’s won his second Stanley Cup.
What do you like to do on your days off?
Play basketball, hangout with friends, play video games.
What is your favorite sport?
To play: basketball. To watch: hockey.
What is one food you wish had zero calories?
All Italian food.
What places have you lived in?
Pittsburgh, PA, Worcester, MA, and Leesburg, VA.
What’s your favorite thing to do in the wonderful city of Pittsburgh?
Sharing my experiences with friends who come in from out of town who aren’t familiar with Pittsburgh.
Industry Insights
Radio Will Get 11% of Ad Pie in 2016
In its spring “Local Advertising Forecast” update for 2016 BIA/Kelsey is forecasting consistent growth in local ad revenue over the next four years, which the company says will hit a total of $172.2 billion by 2020. Growth will be driven by big increases in mobile and social advertising, strong political advertising and an improving economy. So how does radio stack up against the other media? Read more >
Newspapers are the Biggest Single Digital Players in Most Markets
Here’s a stunning revelation: A single newspaper in any market tends to sell more digital advertising than any other entity in that market. By a factor of five.
Unbelievable? Consider the fact that daily newspapers tend to have the largest single ad-sales force in a market – more than any local TV station, radio station, and yellow pages company – and certainly more than any local pureplay Internet company, which often has no in-market reps. And newspapers tend to have more content to work with (including their most important content, advertising). Read more >
#TBT
Uncover Revenue Opportunities with Matrix
In sales, planning where to focus your attention and knowing which direction you’re headed in can sometimes be challenging. Furthermore, with so much data to process the numbers can be dizzying. Utilizing a CRM and Sales Intelligence system such as Matrix can help manage and maximize sales – it also allows for goals to be set and users to access a more comprehensive view into how business is going based on historical and forecasted data. Additionally, the system has the power to prompt users to take action when hidden revenue opportunities are uncovered. Read more >