This is the final Matrix Media Sales Podcast recorded directly from the 2016 Radio Show floor. In this episode I'm joined by the CRO of Matrix Solutions, Brenda Hetrick. Brenda (a podcast crowd favorite) discusses the trends in the world of radio selling and how exactly the radio industry is reinventing itself.
If you're selling radio spots this is a must listen! There are great insights into leveraging the world of podcast and creating great content to improve revenue.
At the Matrix booth at the 2016 Radio Show, I had the opportunity to talk to people at different points in the radio selling ecosystem. Whether they were director of digital sales for a media group, account executives at a radio station, or general sales manager, these folks were all figuring out how to leverage digital to bolster revenue.
Brenda and I discuss the pain points of selling digital and also how radio is poised to sell podcast advertising better than just about any industry.