At the 2016 Radio Show we thought it'd be a smart idea to setup our podcast equipment to gather thoughts on the industry. We recorded a few hours of audio from the show floor, this being the first of many interviews.
We kick things off with an intelligent interview with Georgia Beasley, Director of Digital with the Beasley Media Group. Georgia has been in the industry for years and is very interested in how podcasts will impact the world of radio.
Some of the questions we discuss and try to answer:
- Who sells the podcast?
- What is the power of the radio medium?
- Why are radio stations acting more like consultants?
- How can radio sell a complete and comprehensive package?