In this episode of the Matrix Media Sales Podcast, we talk with Eileen Fredette, Director / Success Management, about what is most important for media sales organization. More importantly, we discuss how these organizations can use sales enablement techniques to improve sales.
As the sales environment changes, media sales teams are forced to be consultants. They need to understand the advertising landscape and prescribe proper solutions to their clients. Also in this episode we talk about:
- How can a sales team embrace new technology and processes?
- How does sales enablement lead to a shorter sales cycle and more leads?
- How can a sales enablement tool surface the right data at the right time?