Matrix Solutions, a global ad sales platform built for media, today announced Grupo OPSA has deployed Monarch, Matrix Solution’s modern media ad sales platform.
Matrix said Monarch will allow Grupo OPSA “to gain operational sales efficiencies and capitalize on more cross-sales opportunities throughout the enterprise.”
Grupo OPSA, the largest media group in Honduras, is composed of several publications and digital platforms, including La Prensa, El Heraldo and Diez, as well as magazines Estilo, Buen Provecho, Motores, Casa y Hogar and Estrategia y Negocios.
Expanding Matrix Solutions’ existing International customer footprint to Latin America, Grupo OPSA is also the first customer on the Spanish-version of the Monarch platform. The Monarch platform is fully localized, allowing for language, currency, contact and other country/region demands and customizations.