2018 Midterm Senatorial Elections: Democrats Outspending Republicans on Political Advertising in Local Broadcast

New report from Matrix Solutions shows Democratic candidates in Senate “toss up” races have purchased $9.9 million more in local TV spots than that of their opponents … Read more »

Brands are moving to in-house programmatic: Is it the right choice?

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Programmatic, Mark Gorman

By Mark Gorman, Published by ClickZ … Read more »

AdExchanger: The Dark Side of Media M&A

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Mark Gorman, AdExchanger

While M&A strategies offer media companies a leg up on competition, little attention goes to the behind-the-scenes drama when aligning the legacy technology platforms across these corporations. The … Read more »

Matrix Solutions and Imagine Communications to Demonstrate End-to-End Ad Sales Workflow at IBC2018

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Mark Gorman, IBC2018, Imagine Communications

Companies collaborate to optimize media ad sales by uniting front and back-office workflows … Read more »

Interview with Mark Gorman, CEO, Matrix Solutions

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Mark Gorman

Tell us about your role and journey into technology. What made you join Matrix Solutions? I am a member of Main Line Equity Partners. Our strategy is to find technology and technology enabled … Read more »

Matrix Solutions Expands Customer Footprint to Latin America

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Mark Gorman, Monarch Media Ad Sales Platform, Latin America

Honduras-based Grupo OPSA deploys Matrix Solutions’ Monarch media ad sales platform … Read more »

Matrix Solutions expande su perfil de clientes a Latinoamérica

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Mark Gorman, Monarch Media Ad Sales Platform, Latin America

El Grupo OPSA, con sede en Honduras, ha incluido nuestra plataforma Monarch de Matrix Solutions a su sistema de ventas publicitarias … Read more »

Apart from Hulu and YouTube, companies struggle to generate interest in digital content

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NewFronts, FierceCable, Mark Gorman

Ahead of Digital Content NewFronts, a new study revealed that except for Hulu and YouTube, many of the companies presenting aren’t generating much consumer interest in their digital content. … Read more »

Ahead of Digital NewFronts, YouTube and Hulu Reign Supreme; Most Publishers Face Major Disconnect with Audiences

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Mark Gorman, NewFronts

New Forecast from Matrix Solutions Reveals Americans Aren’t Excited About Video Content from the Majority of Companies Presenting at NewFronts … Read more »

Breaking Down 2017 Ad Spend Across Platforms and Industries

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MarTech Advisor, Mark Gorman, Advertising Spend Report

Mark Gorman, CEO, Matrix Solutions, speaks about the companies first Advertising Spend Report – providing insights derived from the activity of more than 10,000 active users on its media ad sales … Read more »