Federated Media Adopts Matrix Solutions’ Media-Specific Ad Sales Platform, Monarch, to Advance Sales Capabilities

Posted on by Team Matrix -

Mark Gorman, Monarch Media Ad Sales Platform, Federated Media

Operating as a single hub, Monarch will manage all sales processes while also identifying up-sell and cross-sell opportunities for Federated Media’s radio, events, and digital offerings … Read more »

TechBytes with Mark Gorman, CEO, Matrix Solutions

Posted on by Team Matrix -

Mark Gorman, MarTech

… Read more »

What publishers can offer brands against any advertising “-opoly”

Posted on by Mark Gorman -

Mark Gorman, Publishers, Adotas

Published by Adotas … Read more »

Robin Flynn of S&P Global Market Intelligence Tapped to Deliver Keynote at the 2019 Media Ad Sales Summit

Posted on by Team Matrix -

Mark Gorman, Media Ad Sales Summit, Robin Flynn

 PITTSBURGH, PA – January 17, 2019 - Matrix Solutions, the only global ad sales platform built for media, announced S&P Global Market Intelligence’s Robin Flynn will deliver keynote at the 2019 Media … Read more »

MediaPost: What Will 2019 Bring for Video Advertising and Streaming Video?

Posted on by Team Matrix -

Mark Gorman, MediaPost

Mark Gorman, CEO Matrix Solutions, shares his insights with MediaPost for what 2019 has in store for Video Advertising and Streaming Video … Read more »

‘Digital Convergence’ Key Topic at 2019 Media Ad Sales Summit

Posted on by Team Matrix -

Mark Gorman, Media Ad Sales Summit

Matrix Solutions, the only global ad sales platform built for media, is set to host its third annual Media Ad Sales Summit, with ‘Digital Convergence’ serving as a key topic of conversation. The … Read more »

2018 Midterm Senatorial Elections: Democrats Outspending Republicans on Political Advertising in Local Broadcast

New report from Matrix Solutions shows Democratic candidates in Senate “toss up” races have purchased $9.9 million more in local TV spots than that of their opponents … Read more »

Brands are moving to in-house programmatic: Is it the right choice?

Posted on by Team Matrix -

Mark Gorman, Programmatic

By Mark Gorman, Published by ClickZ … Read more »

AdExchanger: The Dark Side of Media M&A

Posted on by Mark Gorman -

Mark Gorman, AdExchanger

While M&A strategies offer media companies a leg up on competition, little attention goes to the behind-the-scenes drama when aligning the legacy technology platforms across these corporations. The … Read more »

Matrix Solutions and Imagine Communications to Demonstrate End-to-End Ad Sales Workflow at IBC2018

Posted on by Team Matrix -

Mark Gorman, IBC2018, Imagine Communications

Companies collaborate to optimize media ad sales by uniting front and back-office workflows … Read more »