This video is from a panel at the 2017 Media Sales Symposium about linear vs non-linear advertising. As we ramp up for the 2018 Media Sales Symposium, we will be highlighting panels, sessions, and speakers from last year's event. You can find more information on the 2018 Media Sales Symposium in San Francisco here.
Enjoy a discussion between Linear Loyalists and Proponents of Non-Linear in regards to TV advertising. This detailed, honest and forthcoming conversation of what the future of
television advertising looks like will prepare you for the future of selling television – no matter who ends right.up being
Takeaways from the Linear vs Non-Linear Panel
Hear insights into the future of television and how you can prepare your sales force and organization to sell linear or non-linear advertising. You’ll hear pros-and-cons of both sides and, after watching the video, have a comprehensive and sophisticated worldview of the TV Advertising Ecosystem.
Moderator: Joe Lampert, Edge Technologies
Mark Gorman, Matrix Solutions
Tim Ware, Tremor Video
Jeff Puzenski, Infinitive
Adam Roberts, Imagine
Mike Kelly, Wide Orbit