Why You Need to Connect Your Disparate Data

Posted on April 19, 2017 by Team Matrix - Blog, case study, Data, Inside the Matrix, Mark Gorman, video

Mark Gorman, CEO of Matrix Solutions, discusses why media organizations need a single hub of information that connects their data and business intelligence. … Read more »

New Year, New Revenue – Let’s Do This!

Posted on January 04, 2017 by Team Matrix - Blog, Inside the Matrix

The Media Sales Symposium 2017 will host thought-provoking industry leaders, decision-makers, as well as the modern-day sales professionals to discuss all things Media Sales.  It is not too late to join us for this event that will provide you with sure-fire ways to boost your media ad sales dollars.  Learn proven strategies, best practices, new platforms, integration, quick tips, and sleek techniques – it’s all here and all focused on helping you drive more advertising revenue in 2017! Register now. … Read more »

4 Reasons to Attend the Media Sales Symposium

Posted on January 03, 2017 by Team Matrix - Blog, Inside the Matrix

The Matrix Media Sales Symposium has a robust agenda aimed to improve your sales organization. Our aim is to build an intimate, exciting conference with real discussions. You'll walk away from this symposium with knowledge and insights about the future of media sales, poised to leverage new technology and take advantage of the digital marketplace. Here’s four great reasons to attend our first ever Media Sales Symposium. … Read more »

Expanding Revenue Channels to Reach New Audiences

This past week, I attended the BIA/Kelsey Next event in Boston, where the primary focus was on local digital advertising. A few of the sessions spoke to the opportunity for broadcasters to embrace digital, although for the most part that ship has already set sail. Understanding their stature in the local market and their pivotal relationship between advertisers and audiences, broadcasters are significantly expanding their reach with the addition of new revenue channels. It is the same “If you build it they will come” mantra that rang true for Kevin Costner’s character in the iconic Field of Dreams. And just like his sweat equity produced dividends, so have the broadcasters. … Read more »

Raise Your Bottom Line

Posted on March 18, 2016 by Team Matrix - Inside the Matrix

Generating revenue in sales is half the battle! It’s knowing that your revenue dollars are profitable and raising the bottom line ROI that wins the war. Being a competitive salesperson is more demanding than ever in today’s ultra-competitive world. The media sales team of today cannot rely solely on corporate lunches and charisma to land deals. Today’s ad sellers must be consultative new business nurturers with a superior understanding of their company, technology, and the competition in order to provide value. At the end of the day they need to confirm that their sales activities and closed-deals are positively impacting the bottom line. … Read more »

Digital Ad Sales: More Analytical Than You Think?

Posted on March 08, 2016 by Team Matrix - Inside the Matrix

Data and analytics help drive sales! Today, with the influx of big and chaotic data comes advanced technologies with an organic infrastructure of analytics. Initially, these analytics were reactive; they provided insight into “historical information” on what sales happened in the last month, year, etc., and you could tie in the sales professionals’ projections based on their forecast. Their forecast? We asked a few sales professionals what that entailed: intuition, gut, flat, 10% increase, etc. … Read more »

3 Trends for Media Ad Sales Organizations

Posted on January 21, 2016 by Team Matrix - Inside the Matrix

It’s the New Year, so of course it’s time to post the top 3 media ad sales trends! Consultative Sales Approach: Ad sellers will be challenged to be more consultative, able to express an understanding of their clients’ business goals and needs, be skilled at selling a variety of products (spot, digital, special projects, audience reach extension) while the competition for their prospects’ ad budget is greater than ever before. Ability to Generate Leads: Generating Leads/Prospects and nurturing them through the sales funnel will be critical. Smarter Sales Management Technology: Demands from technology vendors will skyrocket; advanced Mobile functionality, more integrations to save time accessing multiple data points, and the ability to create manageable, accurate and actionable data with one solution will be expected. When projections point to 2016 revenue greater than $146 billion in the media ad sales landscape, you know it’s time to make sure your strategies and operations are in check so you can get a piece of the pie. Staying on top of industry trends and making sure your company is positioned to meet the new challenges and demands is essential. … Read more »
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