Why You Need to Connect Your Disparate Data

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Blog, case study, Data, Inside the Matrix, Mark Gorman, video

Mark Gorman, CEO of Matrix Solutions, discusses why media organizations need a single hub of information that connects their data and business intelligence. … Read more »

New Year, New Revenue – Let’s Do This!

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Blog, Inside the Matrix

The Media Sales Symposium 2017 will host thought-provoking industry leaders, decision-makers, as well as the modern-day sales professionals to discuss all things Media Sales.  It is not too late to … Read more »

4 Reasons to Attend the Media Sales Symposium

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Blog, Inside the Matrix

The Matrix Media Sales Symposium has a robust agenda aimed to improve your sales organization. Our aim is to build an intimate, exciting conference with real discussions. You'll walk away from this … Read more »

Expanding Revenue Channels to Reach New Audiences

This past week, I attended the BIA/Kelsey Next event in Boston, where the primary focus was on local digital advertising. A few of the sessions spoke to the opportunity for broadcasters to embrace … Read more »

Raise Your Bottom Line

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Inside the Matrix

Generating revenue in sales is half the battle! It’s knowing that your revenue dollars are profitable and raising the bottom line ROI that wins the war. Being a competitive salesperson is more … Read more »

Digital Ad Sales: More Analytical Than You Think?

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Inside the Matrix

Data and analytics help drive sales! Today, with the influx of big and chaotic data comes advanced technologies with an organic infrastructure of analytics. Initially, these analytics were reactive; … Read more »

3 Trends for Media Ad Sales Organizations

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Inside the Matrix

It’s the New Year, so of course it’s time to post the top 3 media ad sales trends! Consultative Sales Approach: Ad sellers will be challenged to be more consultative, able to express an understanding … Read more »

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