Matrix Means Media Podcast: Candid Conversation Series- Ad-Supported Streaming TV FTW

Listen in to the September Media Ad Sales Summit Candid Conversation, discussing the rapid rise and widespread penetration of ad-supported streaming television … Read more »

Improving the TV Ad Sales Process for Buyers

Sponsored Content from Matrix as published on NextTV.com Buying television ad space can be a complicated, frustrating process for buyers. Local advertisers, … Read more »

Competition for Ad Dollars Is Not Who You Think

Sponsored Content from Matrix as published on NextTV.com Many broadcasters focus their ad sales efforts on surpassing their perceived competition, such as the … Read more »

August 2021 E-News: What's Happening at Matrix

August has been a jam-packed month for Matrix and we are excited to show you what's new! In this edition of the Matrix eNews, you will find an exclusive … Read more »

Matrix Means Media Podcast: Candid Conversation Series- Ad Buy/Sell Automation: Now and When?

Listen in to the August Media Ad Sales Summit Candid Conversation, discussing the ongoing challenges and upcoming opportunities in the march towards automating … Read more »

MAX - Delivering What Matrix Clients Need

The Matrix Advisory Xchange, or MAX, was formed for and with Matrix customers in a true collaborative fashion to better understand their current and future … Read more »

July 2021 E-News: What's Happening at Matrix

July has been an exciting month for Matrix and we are eager to show you all the latest insights! In this edition of the Matrix eNews, you will find some … Read more »

Maximizing Time Management with Monarch Activities and Reporting Features more than Doubles Year over Year Budget

Our second Matrix Sales Superhero of 2021 maximized efficiency and tracked activities like a champ in order to dominate year over year new local direct … Read more »

Automation is Transforming TV Ad Buying

Sponsored Content from Matrix as published on NextTV.com Television advertising is a high-volume, transaction-oriented business.  Every hour that a linear … Read more »

Ad Decisions Driven by Better Data

Sponsored Content from Matrix as published on NextTV.com Today’s advertisers have more options than ever before.  Choices for television viewers are expanding … Read more »

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