Transformational Leadership in Media Organizations
Insights Summary: Transformational leadership is key for fostering growth, guiding change, and inspiring success, especially in the evolving media industry. It … Read more »
MASC: Why Transformational Leadership Is a Necessity - and How to Embrace It
Whoever first said change is the only constant couldn’t have imagined the way those words would resonate across the current media and television industries. … Read more »
The Role of Revenue Management in Maximizing Media Ad Sales
Managing revenue efficiently is at the heart of every successful media company. With rapidly changing consumer behaviors, evolving advertising trends, and … Read more »
Why Sales Enablement is Key for Media Sales Success
Imagine trying to run a race while carrying a heavy backpack. That’s what selling without the right tools can feel like. Sales enablement takes that weight … Read more »
5 Key Benefits of a Sales Dashboard for Media Ad Sellers
Success in media ad sales today requires more than a compelling pitch or strong client connections. Leveraging data-driven insights is now essential to … Read more »
Meet the 2024 Superhero Sales Success Runner-Up!
Congratulations to our 2024 Matrix Sales Superhero Runner-Up, Maggie O’Hea of Nexstar Media Group - KTVI FOX 2 & STL CW 11! In addition to having her … Read more »
Meet the 2024 Superhero Sales Success Winner!
Congratulations to our 2024 Matrix Sales Superhero, Jessica Reid of Federated Digital Solutions! In addition to having her success story featured on the Matrix … Read more »
The Importance of Data Normalization in Media Sales
Data normalization organizes, structures, and standardizes data from various sources to ensure consistency and accuracy. For media sales professionals who rely … Read more »
2024 Year in Review: Enhancing Monarch to Drive Media Ad Sales Efficiency
At Matrix Solutions, our mission has always been to empower media ad sales teams to sell smarter, faster, and more efficiently. In 2024, we took bold steps to … Read more »
5 Key Takeaways for Using AI to Advance Ad Ops
We recently hosted a Candid Conversation on 'Using AI to Advance your Ad Ops' as part of our Media Ad Sales Summit Event Series. For those that were unable to … Read more »
