The New Intelligence Layer: Protect Revenue and Put Data to Work with AI
Media teams aren’t short on data. If anything, they have more of it than ever. … Read more »
How Monarch Supports Media Sales Teams
Media sales teams don’t need more tools. They need clarity. … Read more »
Data-Driven Sales: Why Accurate Data Is the Foundation of Media Ad Performance
As media companies sell advertising across increasingly complex platforms, success depends on more than strong relationships and a compelling pitch. It depends … Read more »
Madisen Timmer is our 2025 Superhero Sales Success Winner!
Congratulations to our 2025 Matrix Sales Superhero, Madisen Timmer of WHO13 News! In addition to having her success story featured on the Matrix website and … Read more »
Matrix’s New AI Initiatives: The Next Chapter for Media Sales Intelligence
As the media industry undergoes a seismic transformation, Matrix is accelerating its own evolution. During his closing remarks at the Media Ad Sales Summit … Read more »
Inside “The Realities of Cross-Platform Selling”
Cross-Platform Selling Is Here. Is Your Organization Ready? Cross-platform selling isn’t a “nice to have” anymore. As advertising spreads across linear TV, … Read more »
A Media Seller's Guide to Pipeline Management
A full sales pipeline is a great sign for any media seller. But a full pipeline that isn’t moving is just a list of names. Effective pipeline management is the … Read more »
Transformational Leadership in Media Organizations
Insights Summary: Transformational leadership is key for fostering growth, guiding change, and inspiring success, especially in the evolving media industry. It … Read more »
MASC: Why Transformational Leadership Is a Necessity - and How to Embrace It
Whoever first said change is the only constant couldn’t have imagined the way those words would resonate across the current media and television industries. … Read more »
The Role of Revenue Management in Maximizing Media Ad Sales
Managing revenue efficiently is at the heart of every successful media company. With rapidly changing consumer behaviors, evolving advertising trends, and … Read more »
