MASC Member Profile: Joe Lampert, CNOmniMedia

We connected with Matrix MASC Member Joe Lampert from CNOmniMedia to get his position on the value of MASC and its impact on the industry. Listen to his … Read more »

'Deals Forecasting', 'Alerts', and 'Sales Outlook' Monarch Functions Help Grow Digital Business Over 37%

Our Q4 2023 Matrix Sales Superhero was able to increase digital spend by over 37% and total yearly spend by over 7% by using Monarch functions to track past … Read more »

MASC Member Profile: Jennifer Scilabro, Nexstar Media Group

We connected with Matrix MASC Member Jennifer Scilabro from Nexstar Media Group to get her position on the value of MASC and its impact on the industry, and … Read more »

Monarch's 'Sales Outlook' and 'Deals' Tabs Help Maintain Client Retention and Grow New Business

The Q3 2023 Matrix Sales Superhero leaned heavily on Monarch during a period of high turnover enabling her to stay up-to-date on accounts that had shifted, … Read more »

What Does ‘FAST’ Channel Growth Mean For OTA TV?

Free, Ad-supported Streaming TV (FAST) channels are flourishing with no sign of slowing down. With the potential to reach new audiences and usher in new … Read more »

MASC Member Profile: Peter Jones, Premion

We connected with Matrix MASC Member Peter Jones from Premion to get his position on the value of MASC and its impact on the industry, and the goal for the … Read more »

Big Win Fast-Tracked with Monarch's 'Activity' and 'Historical Revenue' Features

The Q2 2023 Matrix Sales Superhero tracked activity and next steps, as well as reviewed historical revenue, in order to achieve a huge win that gave both new … Read more »

MASC Member Profile: Becky Meyer, Gray Television

We connected with Matrix MASC Member Becky Meyer from Gray Television to get her position on the value of MASC and its impact on the industry. Listen to her … Read more »

Increasing Spend through delivering ROI by utilizing Monarch's Account List and Revenue Tabs.

Learn how the Q1 2023 Matrix Sales Superhero has managed to organize and analyze client info with ease in order to provide successful ROI, resulting in … Read more »

10 Benefits to Utilizing Media-Specific Revenue Management

It’s a given that the emergence of new revenue streams has brought to surface the need to apply a consultative sales approach when it comes to media ad sales. … Read more »

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