Madisen Timmer is our 2025 Superhero Sales Success Winner!
Congratulations to our 2025 Matrix Sales Superhero, Madisen Timmer of WHO13 News! In addition to having her success story featured on the Matrix website and … Read more »
Matrix’s New AI Initiatives: The Next Chapter for Media Sales Intelligence
As the media industry undergoes a seismic transformation, Matrix is accelerating its own evolution. During his closing remarks at the Media Ad Sales Summit … Read more »
Inside “The Realities of Cross-Platform Selling”
Cross-Platform Selling Is Here. Is Your Organization Ready? Cross-platform selling isn’t a “nice to have” anymore. As advertising spreads across linear TV, … Read more »
A Media Seller's Guide to Pipeline Management
A full sales pipeline is a great sign for any media seller. But a full pipeline that isn’t moving is just a list of names. Effective pipeline management is the … Read more »
Transformational Leadership in Media Organizations
Insights Summary: Transformational leadership is key for fostering growth, guiding change, and inspiring success, especially in the evolving media industry. It … Read more »
MASC: Why Transformational Leadership Is a Necessity - and How to Embrace It
Whoever first said change is the only constant couldn’t have imagined the way those words would resonate across the current media and television industries. … Read more »
The Role of Revenue Management in Maximizing Media Ad Sales
Managing revenue efficiently is at the heart of every successful media company. With rapidly changing consumer behaviors, evolving advertising trends, and … Read more »
Why Sales Enablement is Key for Media Sales Success
Imagine trying to run a race while carrying a heavy backpack. That’s what selling without the right tools can feel like. Sales enablement takes that weight … Read more »
5 Key Benefits of a Sales Dashboard for Media Ad Sellers
Success in media ad sales today requires more than a compelling pitch or strong client connections. Leveraging data-driven insights is now essential to … Read more »
Meet the 2024 Superhero Sales Success Runner-Up!
Congratulations to our 2024 Matrix Sales Superhero Runner-Up, Maggie O’Hea of Nexstar Media Group - KTVI FOX 2 & STL CW 11! In addition to having her … Read more »
