---
title: Agenda Media Ad Sales Summit 2020
description: The Media Ad Sales Summit, happening Jan 22-24, 2020 in Miami Beach, FL, shines a light on the often under-served area of advertising sales!
---

[Matrix Blog ](https://blog.matrixformedia.com)

# [Agenda Media Ad Sales Summit 2020](https://blog.matrixformedia.com/agenda)

 Written by [Team Matrix](https://blog.matrixformedia.com/author/celiavine) | December 11, 2019

**4th annual [Media Ad Sales Summit](https://www.matrixformedia.com/mediaadsalessummit-2020/?hsLang=en-us), happening January 22-24, 2020 in Miami Beach, FL**

This Summit shines a light on the often under-served area of advertising sales! We will be bringing together industry leaders, experts, and those who touch sales on a daily basis – to not only discuss the ins and outs of optimizing media ad sales, but to move the needle in advancing how we buy and sell media.

**AGENDA **

### :: Wednesday January 22, 2020 ::

**5:00 PM Welcome Cocktail Reception / Registration **

### :: Thursday January 23, 2020 ::

**8:00 AM Breakfast / Registration**

**9:00 AM Welcome Remarks**  
*Mark Gorman, CEO, Matrix Solutions*  
*Brenda Hetrick, CRO, Matrix Solutions*

**9:10 AM Opening Keynote Presentation/Interview**

*Tim Hanlon*, CEO, The Vertere Group – Interviewer

**9:45 AM Spotlight Interview: Media Industry Big Picture**

We kick off the Summit with an up-to-date “big-picture” discussion of what’s afoot operationally and ahead economically for the overall media sector leading company chieftains and industry analysts

**10:25 AM Networking Break**

**10:40 AM Panel: Ad Sales/Buying: Automation + Programmatic**

The TV industry’s march towards automating ad buying/selling processes and improving transactional efficiencies is well underway – fueled by an increasingly complicated and sophisticated set of digitally-infused workflows –  and the promise of breakthrough technologies like AI and blockchain. Just how quickly and advantageously depends on who you ask – as this panel will debate.

*Joe Lampert*, EVP, Media Practice, Edge Technology Services – Moderator  
*Doug Hurd*, Co-Founder & EVP, Business Development, clypd – Panelist  
*John Rosso*, President, Market Development, Triton Digital – Panelist  
*Jay Stevens*, President, Hudson MX – Panelist

**11:10 AM Panel: Round-Robin Case Studies**

Videa believes in a platform agnostic future and helps lead the industry by delivering an open source option that will ultimately make it easier for dollars to flow through to local TV with consistent technical standards that enable innovation and interoperability. This spirited conversation will discuss bringing the TV ad tech community together to benefit both buyers & sellers.

*Archie Gianunzio*, VP Sales and Marketing, Videa – Presenter  
*Hesham Starkey*, Director of Research Engineering, Videa – Presenter

**11:30 AM Panel: Ad Sales/Buying: Data-Enabled + Targeting**

A growing array of data from third-party and marketer-proprietary sources is pushing both advertisers and TV/video content providers to improve the ad value equation through more precise marketing target segments – far beyond traditional ratings or demographic reach metrics. This panel will explore how both sides of the ad-buy sell equation are programmatically reinventing their operations for more data-driven value propositions and results.

*Scott Bender*, Partner, Global Head, Publisher Strategy, Prohaska Consulting – Moderator  
*Dan Callahan*, SVP, Data Strategy & Sales Innovation, Fox Corporations – Panelist  
*Jason DeMarco*, VP, Programmatic and Audience Solutions, A + E Networks – Panelist  
*Melanie Hamilton,* VP, National Sales, Effectv – Panelist  
*Fraser Woollard*, VP, Global Business Development, MediaOcean – Panelist

**12:00 PM Networking Lunch**

**1:00 PM Keynote Conversation: Broadcast TV’s Present and Future**

*Al Lustgarten*, VP, Technology & Information Services, Hearst Television – Interviewee  
*Greg McCastle*, SVP, Sales Strategy and Development, Gray Television – Interviewee  
*Adam Ware*, GM, STIRR/Sinclair Broadcasting – Interviewee

**1:35 PM Panel: The Creative “Last Mile”**

Much of the technological innovation in TV/video advertising to date has centered around improvements in areas such as programmatic buying/selling efficiencies and data-enabled targeting – but is the “last mile” of creative execution ready to take full advantage of dynamically-served data-driven targeting environments?

*Joe Alesi*, Executive Creative Director, Mnemonic – an Effectv agency – Moderator  
*Tal Chalozin*, CTO & Co-Founder, Innovid – Panelist  
*Jinny Laderer*, CEO & Founder, vCreative – Panelist  
*Adrian Pearmund*, Co-Founder/CEO, Cablato – Panelist

**2:10 PM Round-Robin Case Studies**

**2:30 PM Panel: Media Measurement/ROI**

The old adage from the world of advertising is newly (and acutely) relevant as marketers, content creators and media distribution platforms grapple with a myriad of consumer options and behaviors that belie traditional forms of measurement.  How does media’s industrial complex evolve to ensure profitable success in the years ahead?

*Howard Shimmel*, President, Janus Strategy & Insights – Moderator  
*Jill Josephson*, Director, Media Partnerships, Transform – Panelist  
*Jo Kinsella*, CRO/EVP, TVSquared – Panelist  
*Steve Walsh*, EVP, Commercial, Comscore – Panelist  
*Julian Zilberbrand*, EVP, Advanced Media, ViacomCBS – Panelist

**3:00 PM Networking Break**

**3:15 – 4:55 PM Ad Category Spotlights**

We close out the Summit’s first day with deep dives into some of the key ad categories that directionally drive media economics – both now and into the future. Practitioners from all sides of the buy-sell ecosystem weigh in on the relative health and composition marketing’s bell-weather ad spenders – and what changes might be in store.

**3:15 PM Ad Category Spotlight:** **Automotive***  
*

*Mary Collins*, President & CEO, Media Financial Management Assn. – Moderator  
*Todd Hauser*, VP, Automotive, Effectv – Panelist  
*Jay Stevens*, President, Hudson MX – Panelist  
*Steve Walsh*, EVP, Commercial, Comscore – Panelist

**3:50 PM Ad Category Spotlight:** **Political**

*Craig Broitman, EVP/COO, Katz Television Group – Panelist*  
*Nicole Meade*, Product Strategist, WideOrbit – Panelist

**4:25 PM Ad Category Spotlight:** **DTC + Emerging Categories**

*Geoff Klapisch*, Head of Mass Media, Chewy – Panelist

**4:55 PM Closing Remarks**  
*Brenda Hetrick, CRO, Matrix Solutions*

**5:00 PM Cocktail Reception**

### :: Friday January 24, 2020 ::

**8:00 AM Breakfast with the BAE’s**

Empower. Embrace Change. Growth. Forward-thinking. Join leading women in Ad Tech for this exclusive breakfast discussion, featuring a keynote session on ***Driving your Ad Ops Vision Forward in 2020***. The discussion will highlight harnessing the power of growth and change for an invigorating perspective in order to drive your Ad Ops Vision out of its comfort zone through 2020 and beyond. Navigating new systems and avenues to drive your team and brand can be daunting but leveraging the value of the unknown and fitting it into the ever-changing puzzle of the industry can empower your message, giving it a farther reach and stronger impact.

*Brenda Hetrick*, CRO, Matrix Solutions – Moderator  
*Sarah Foss*, SVP, Strategic Initiatives, FreeWheel Advertisers – Panelist  
*Brenda Salce-Garcia*, SVP Customer Success, Operative – Panelist

**9:10 AM Welcome Remarks**  
*Mark Gorman, CEO, Matrix Solutions*  
*Brenda Hetrick, CRO, Matrix Solutions*

**9:20 AM Opening Keynote Presentation: Consumer Habits and Attitudes Shaping the Future of OTT Video**

A reality check on the current state of consumer viewing –  behaviors, attitudes, preferences, likelihoods – and what they portend for the fast-changing business of “television” in the months/years ahead.

*Jill Rosengard Hill*, EVP, Magid – Presenter

**9:55 AM Panel: Streaming Video/OTT/AVOD**

Over-the-top TV/video viewing is already a mainstream media activity in a majority of US households, with plenty of growth yet to come. While subscription VOD services like Netflix have driven much of the action, it’s clear that ad-supported OTT offerings from incumbent TV networks, digitally native content brands and ad-embracing services like Hulu are poised to attract huge audiences in their own right – and with dynamic IP targeting that gives classic linear TV advertising a run for its money. This panel of front-line experts will discuss what that means for “TV” advertising in the months ahead.

*Tyler Fitch*, VP of Ad Partnerships, Tubi – Panelist  
*Sarah Foss*, SVP, Strategic Initiatives, FreeWheel Advertisers – Panelist  
*Jim Keller*, VP, National Advertising Sales, Hulu – Panelist  
*Raoul Marinescu*, VP, Revenue Partnerships, Pluto TV – Panelist

**10:30 AM Networking Break**

**10:45 AM Panel: Regulatory Issues/Scenarios**

Lost among the enthusiasm (and sometimes trepidation) around media’s frenetic pace of change is the ever-present fragility of the legal rules and regulatory constructs that define industry competition – now and in the years ahead. We’ll discuss some of the likely scenarios of how regulators like the FCC, SEC, Justice Department, and even Congress are likely to “modernize” communications law in the near future, and what those might portend for the industry.

*Sara Fischer*, Media Reporter, Axios – Moderator  
*Richy Glassberg*, Co-Founder & CEO, SafeGuard Privacy – Panelist  
*Jim Long*, CEO, Didja/Local BTV – Panelist  
*Hal Singer*, Managing Director, Econ One – Panelist

**11:20 AM Closing Super Session: Next-Gen Futures (5G, ATSC 3.0, etc.)**

Strategists from media industry trade groups, consultancies and cutting-edge firms close out the Summit with a heady discussion of some of the media industry’s likely next major technological breakthroughs – including broadcast TV’s next-gen ATSC 3.0 standard, mobile telephone’s new 5G platform and AI (seemingly) everywhere.

*Mary Ann Halford*, Senior Advisor, OC&C Strategy Consultants – Moderator  
*Adam Gotlieb, *CTO, Matrix – Panelist  
*Randa Minkarah*, COO, Transform – Panelist  
*Anne Schelle,* CEO, Pearl – Panelist

**12:10 PM Closing Remarks**  
*Mark Gorman, CEO, Matrix Solutions*  
*Brenda Hetrick, CRO, Matrix Solutions*

**12:20 PM Closing Lunch**

[****](https://blog.matrixformedia.com/hubfs/2020%20Agenda%20at%20a%20Glance.pdf?hsLang=en-us)

 

For more information visit: [matrixformedia.com/summit](https://www.matrixformedia.com/mediaadsalessummit-2020/?hsLang=en-us)

 

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