August 2021 E-News: What's Happening at Matrix

Posted on by Team Matrix

Blog, E-Newsletters, Matrix Success

August has been a jam-packed month for Matrix and we are excited to show you what's new! In this edition of the Matrix eNews, you will find an exclusive special report from Cynopsis that talks to the Media Transformation and how Matrix is evolving to help lead it, the upcoming TVB Forward 2021 Conference, how to maximize success with Matrix Kiosk,  registration information for the 2022 Media Ad Sales Summit, upcoming September Open Learning Sessions, and more. 
This is an exciting Matrix eNews edition you won't want to miss, so keep on reading!

In the News

Cynopsis Special Report - Evolving the Media Advertising Ecosystem: The Time is Now

Sponsored content from Matrix as published on

The media marketplace is complicated, and it’s only getting more so as the industry embraces the strongest ad market on recent record. Broadcast, network, MVPD, radio and digital companies need the most state-of-the-art tools to help them sell smarter and faster than ever before.

A dive into the just-concluded 2021 Upfront reveals a shift away from the once-dominant primetime programming block, a fervent embrace of ad-supported streaming services and a continued bend toward digital and OTT/streaming—where traditional media distributors are still the new kids on the block.

Read the full article here >>



Delivering What Matrix Clients Need

The Matrix Advisory Xchange, or MAX, was formed for and with Matrix customers in a true collaborative fashion to better understand their current and future media workflow needs, the evolving landscape of media ad selling, and what data and analytics are needed in order to be successful and competitive today and tomorrow. 

The MAX Mission

MAX’s mission is to empower Matrix with knowledge so it can build products that help its customers to compete and win. Matrix seeks to grow and build its products to meet the evolving needs of the media industry, and with MAX, it can do just that. 

Read the full article here >>>



TVB Forward 2021 Conference 

For the second year, TVB’s Forward Conference is going virtual! Last year, nearly 4,000 TVB members and customer guests attended and in 2021, this virtual conference 2.0 will deliver an even bigger and better experience. Session topics include measurement, business and political forecasts, automated TV, automotive, political, sports betting, business development and much more.
Make sure to stop by the Matrix Booth and check out Matrix CEO, Mark Gorman, and CRO, Brenda Hetrick, share their insights contributing to two different panels:

- Mark Gorman: ‘Enabling Business Practices with AdTech’
- Brenda Hetrick: ‘Automated TV’

You won’t want to miss Matrix at this event, so check out the agenda and more about this event here and keep checking back as general registration will be open soon.
Mark your calendars for this special event: September 30, 2021 at 2pm!



Maximize Success with the Matrix Kiosk


The Matrix Kiosk is a go-to resource, available for both Monarch and Premium users. The Matrix Kiosk gives you access to product updates, the latest news and announcements, tips, tools, trainings, and more!


Look for the icon in the bottom right corner of your screen for instant access to the Matrix Kiosk. Learn more about the Matrix Kiosk HERE.


Kiosk Image



Media Ad Sales Summit 2022!

Did you know that our Media Ad Sales Summit will return to an in-person event in Miami Beach, Florida in January 2022? Make sure to mark your calendars now for the January 19 - 21 event! Take a look at the agenda here and don't forget -- early bird registration ends on August 31st so click here to get your discounted rate before this deal ends!



Discover More with Monarch

September Open Learning Sessions

Stay current on the latest best practices and workflows to capitalize on within Monarch by joining some (or all!) of the latest group of Open Learning Sessions. These instructor-led training sessions, available to Matrix Monarch users, play a pertinent role in helping users better navigate to and capitalize on the features and functionality of the system, all designed to empower users to sell smarter, faster, and more efficiently! Check out the list below to register for the  upcoming session (or sessions!) you'd like to attend:

If you're a Premium user, we've got you covered too! Check out our available on-demand learning sessions HERE that cover an array of topics from list building and CRM, to reporting, forecasting, and more!



How Monarch’s Features Fuel Success

Learn the Features of Monarch that can help you find success!


Our quarterly Superhero Sales Success contest is your chance to let us know how you have utilized the features in Matrix’s Monarch platform to move the needle for you and your team. There are multiple ways that sales teams have adapted the features within Monarch to help them in their day-to-day activities so if you’re looking for some inspiration on what to submit for your own Matrix Sales Success Story, check out these features we have compiled so you can find your next big sales win!


Do you want to be a Matrix Sales Superhero? Submit your Matrix Sales Success Story HERE for your chance to be the Q3 2021 Sales Superhero.


Features Blog-1


Media Ad Sales Summit Candid Conversations Series

The Media Ad Sales Summit Candid Conversations Series launched in September 2020 in place of our 2021 in-person Media Ad Sales Summit. Until our Media Ad Sales Summit regroups as a live event in January 2022 in Miami Beach, FL, we are continuing to bring you the most up to date, vital, industry topics in this Candid Conversation series. If you missed our previous conversations, you can catch them all HERE, or listen to the podcast versions HERE

Ad Buy/Sell Automation: Now and When?

Moderator Joe Lampert (CNOmniMedia) was joined by Mark McKee (FreeWheel), Jay Stevens (Hudson MX), Fraser Woollard (Mediaocean), and Mark Gorman (Matrix Solutions) as they provided insights on the TV industry's march toward automating ad processes. They discussed this among other topics, including:

  • The next generation of buying
  • Traditional tracking (linear and digital)
  • Why user experience should be prioritized
  • And more...

CLICK HERE to watch this conversation on-demand and 

CLICK HERE to listen in on it on the Matrix Means Media Podcast!


Until next time, Happy Selling!

Tags: Blog, E-Newsletters, Matrix Success

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