--- title: "August 2021 E-News: What's Happening at Matrix" description: Get caught up on all things Matrix, including ways to uncover revenue, stay on track and budget, and sell faster, smarter, and more efficiently! image: https://blog.matrixformedia.com/hubfs/Aug-Feature-Image-4.jpg --- [![matrix](https://blog.matrixformedia.com/hubfs/Matrix_May2019%20Theme/images/logo-matrix-neg.png)](https://www.matrixformedia.com/?hsLang=en-us) [DEMO](https://www.matrixformedia.com/demo/?hsLang=en-us) # August 2021 E-News: What's Happening at Matrix Posted on August 27, 2021 by [Team Matrix](https://blog.matrixformedia.com/author/celiavine) [Blog](https://blog.matrixformedia.com/topic/blog), [E-Newsletters](https://blog.matrixformedia.com/topic/enews), [Matrix Success](https://blog.matrixformedia.com/topic/matrix-success) - [Tweet](https://twitter.com/share) August has been a jam-packed month for Matrix and we are excited to show you what's new! In this edition of the Matrix eNews, you will find an exclusive special report from Cynopsis that talks to the Media Transformation and how Matrix is evolving to help lead it, the upcoming TVB Forward 2021 Conference, how to maximize success with Matrix Kiosk,  registration information for the 2022 Media Ad Sales Summit, upcoming September Open Learning Sessions, and more.    This is an exciting Matrix eNews edition you won't want to miss, so keep on reading! --- ## In the News **Cynopsis Special Report - **Evolving the Media Advertising Ecosystem: The Time is Now** ** *Sponsored content from Matrix as published on Cynopsis.com* The media marketplace is complicated, and it’s only getting more so as the industry embraces the strongest ad market on recent record. Broadcast, network, MVPD, radio and digital companies need the most state-of-the-art tools to help them sell smarter and faster than ever before. A dive into the just-concluded 2021 Upfront reveals a shift away from the once-dominant primetime programming block, a fervent embrace of ad-supported streaming services and a continued bend toward digital and OTT/streaming—where traditional media distributors are still the new kids on the block. [Read the full article here >>](https://www.cynopsis.com/08-24-21-cynopsis-special-report-transforming-the-media-marketplace/) [****![Cynopsis-Special-Report-Banner-Image](https://blog.matrixformedia.com/hs-fs/hubfs/Cynopsis-Special-Report-Banner-Image.jpg?width=1200&name=Cynopsis-Special-Report-Banner-Image.jpg)****](https://www.cynopsis.com/08-24-21-cynopsis-special-report-transforming-the-media-marketplace/)   # Delivering What Matrix Clients Need The Matrix Advisory Xchange, or MAX, was formed for and with Matrix customers in a true collaborative fashion to better understand their current and future media workflow needs, the evolving landscape of media ad selling, and what data and analytics are needed in order to be successful and competitive today and tomorrow.  **The MAX Mission** *MAX’s mission is to empower Matrix with knowledge so it can build products that help its customers to compete and win. Matrix seeks to grow and build its products to meet the evolving needs of the media industry, and with MAX, it can do just that. * [Read the full article here >>>](https://blog.matrixformedia.com/max-delivering-what-matrix-clients-need?hsLang=en-us) [![Delivering-What-Matrix-Clients-Need-eNews-Feature-Image-1](https://blog.matrixformedia.com/hs-fs/hubfs/Delivering-What-Matrix-Clients-Need-eNews-Feature-Image-1.jpg?width=1200&name=Delivering-What-Matrix-Clients-Need-eNews-Feature-Image-1.jpg)](https://blog.matrixformedia.com/max-delivering-what-matrix-clients-need?hsLang=en-us)   **TVB Forward 2021 Conference ** For the second year, TVB’s Forward Conference is going virtual! Last year, nearly 4,000 TVB members and customer guests attended and in 2021, this virtual conference 2.0 will deliver an even bigger and better experience. Session topics include measurement, business and political forecasts, automated TV, automotive, political, sports betting, business development and much more.   Make sure to stop by the Matrix Booth and check out Matrix CEO, Mark Gorman, and CRO, Brenda Hetrick, share their insights contributing to two different panels: - **Mark Gorman:** ‘Enabling Business Practices with AdTech’ - Brenda Hetrick: ‘Automated TV’ You won’t want to miss Matrix at this event, so check out the agenda and more about this event [here](https://www.tvb.org/conferences/forward-conference-2021/) and keep checking back as general registration will be open soon. Mark your calendars for this special event: September 30, 2021 at 2pm!   [![TVB-Banner-Image](https://blog.matrixformedia.com/hs-fs/hubfs/TVB-Banner-Image.jpg?width=1200&name=TVB-Banner-Image.jpg)](https://www.tvb.org/conferences/forward-conference-2021/)       **Maximize Success with the Matrix Kiosk**   The Matrix Kiosk is a go-to resource, available for both Monarch and Premium users. The Matrix Kiosk gives you access to product updates, the latest news and announcements, tips, tools, trainings, and more! * * *Look for the icon in the bottom right corner of your screen for instant access to the Matrix Kiosk.* Learn more about the Matrix Kiosk [HERE](https://blog.matrixformedia.com/the-matrix-kiosk-your-all-access-resource?hsLang=en-us).   [![Kiosk Image](https://blog.matrixformedia.com/hs-fs/hubfs/Kiosk%20Image.jpg?width=1200&name=Kiosk%20Image.jpg)](https://blog.matrixformedia.com/the-matrix-kiosk-your-all-access-resource?hsLang=en-us)     **Media Ad Sales Summit 2022!** Did you know that our Media Ad Sales Summit will return to an in-person event in Miami Beach, Florida in January 2022? Make sure to mark your calendars now for the January 19 - 21 event! Take a look at the agenda [here](https://blog.matrixformedia.com/hubfs/Summit%202022%20Agenda%20to%20Download.pdf?hsLang=en-us) and don't forget -- early bird registration ends on August 31st so click [here ](https://www.eventbrite.com/e/media-ad-sales-summit-2022-registration-149786640875)to get your discounted rate before this deal ends! [![Early-bird-registration-summit-banner-2](https://blog.matrixformedia.com/hs-fs/hubfs/Early-bird-registration-summit-banner-2.jpg?width=1200&name=Early-bird-registration-summit-banner-2.jpg)](https://www.eventbrite.com/e/media-ad-sales-summit-2022-registration-149786640875)   ## Discover More with Monarch **September Open Learning Sessions** Stay current on the latest best practices and workflows to capitalize on within Monarch by joining some (or all!) of the latest group of Open Learning Sessions. These instructor-led training sessions, available to Matrix Monarch users, play a pertinent role in helping users better navigate to and capitalize on the features and functionality of the system, all designed to empower users to sell smarter, faster, and more efficiently! Check out the list below to register for the  upcoming session (or sessions!) you'd like to attend: - [CRM – Managers & AE’s](https://attendee.gotowebinar.com/register/7346192744353945612)– August 31st @ 2:00PM EST - [Deals – Managers & AE’s](https://attendee.gotowebinar.com/register/4642713553978395916) – September 2nd @ 2:00PM EST - [Reports – Managers & AE’s ](https://attendee.gotowebinar.com/register/3685762404836612364)– September 7th @ 2:00PM EST - [Tagging & List Builder – Managers & AE’s ](https://attendee.gotowebinar.com/register/7267296187991476236)– September 9th @ 2:00PM EST - [Monarch in Your Workday – Managers](https://attendee.gotowebinar.com/register/4305788006856006924)– September 14th @ 2:00PM EST - [Monarch in your Workday – AE’s](https://attendee.gotowebinar.com/register/3241889560704470544)– September 16th @ 2:00PM EST If you're a **Premium user**, we've got you covered too! Check out our available on-demand learning sessions [HERE](https://www.gotostage.com/channel/534816013225087749) that cover an array of topics from list building and CRM, to reporting, forecasting, and more! [![Nov-open-learning-sessions](https://blog.matrixformedia.com/hs-fs/hubfs/Nov-open-learning-sessions.png?width=1200&name=Nov-open-learning-sessions.png)](https://www.matrixformedia.com/company/open-learning-sessions/?hsLang=en-us)     **How Monarch’s Features Fuel Success** *Learn the Features of Monarch that can help you find success!*   Our quarterly Superhero Sales Success contest is your chance to let us know how you have utilized the features in Matrix’s Monarch platform to move the needle for you and your team. There are multiple ways that sales teams have adapted the features within Monarch to help them in their day-to-day activities so if you’re looking for some inspiration on what to submit for your own Matrix Sales Success Story, check out [these features](https://blog.matrixformedia.com/how-monarchs-features-fuel-success?hsLang=en-us) we have compiled so you can find your next big sales win!   Do you want to be a Matrix Sales Superhero? Submit your Matrix Sales Success Story [HERE](https://info.matrixformedia.com/sales-success?hsLang=en-us) for your chance to be the Q3 2021 Sales Superhero.   [![Features Blog-1](https://blog.matrixformedia.com/hs-fs/hubfs/Features%20Blog-1.jpg?width=1200&name=Features%20Blog-1.jpg)](https://blog.matrixformedia.com/how-monarchs-features-fuel-success?hsLang=en-us)     Media Ad Sales Summit Candid Conversations Series The Media Ad Sales Summit Candid Conversations Series launched in September 2020 in place of our 2021 in-person Media Ad Sales Summit. Until our Media Ad Sales Summit regroups as a live event in January 2022 in Miami Beach, FL, we are continuing to bring you the most up to date, vital, industry topics in this Candid Conversation series. If you missed our previous conversations, you can catch them all [HERE](https://www.matrixformedia.com/en-us/media-ad-sales-summit-candid-conversations?hsLang=en-us), or listen to the podcast versions [HERE](https://info.matrixformedia.com/en/podcast?hsLang=en-us).  **AUGUST CANDID CONVERSATION ON-DEMAND ***Ad Buy/Sell Automation: Now and When?* Moderator Joe Lampert (CNOmniMedia) was joined by Mark McKee (FreeWheel), Jay Stevens (Hudson MX), Fraser Woollard (Mediaocean), and Mark Gorman (Matrix Solutions) as they provided insights on the TV industry's march toward automating ad processes. They discussed this among other topics, including: - The next generation of buying - Traditional tracking (linear and digital) - Why user experience should be prioritized - And more... [CLICK HERE](https://online.flippingbook.com/view/656567220/) to watch this conversation on-demand and  [CLICK HERE](https://info.matrixformedia.com/en/podcast?hsLang=en-us) to listen in on it on the Matrix Means Media Podcast! [![Aug-CC-Banner-Image-2](https://blog.matrixformedia.com/hs-fs/hubfs/Aug-CC-Banner-Image-2.jpg?width=1200&name=Aug-CC-Banner-Image-2.jpg)](https://online.flippingbook.com/view/656567220/) ***Until next time, Happy Selling!*** Tags: [Blog](https://blog.matrixformedia.com/topic/blog), [E-Newsletters](https://blog.matrixformedia.com/topic/enews), [Matrix Success](https://blog.matrixformedia.com/topic/matrix-success) ### Subscribe to Email Updates ### Recent Posts ![matrix](https://blog.matrixformedia.com/hubfs/Matrix_May2019%20Theme/images/logo-matrix-neg.png) Toll Free: 877.687.9066 Direct Dial: 412.697.3000 General: info@matrixformedia.com Suite 500 Nova Tower 1, One Allegheny Square, Pittsburgh, PA ###### Follow Us - [**](https://www.youtube.com/channel/UC_FBRWgruVCe_y9dNUv6yng?view_as=subscriber) - [**](https://www.linkedin.com/company/matrix-solutions?trk=tabs_biz_home) - [![](https://blog.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/x-social-media-black-icon.png)](https://twitter.com/matrxsolutions) - [**](https://www.facebook.com/MatrixSolutions) - [**](https://www.instagram.com/matrxsolutions/) ###### Contact ### Fields marked with an * are required © 1992-2019 Matrix Solutions | [Privacy Policy](https://www.matrixformedia.com/privacy-policy/?hsLang=en-us) | [Cookie Policy](https://www.matrixformedia.com/cookie-policy/?hsLang=en-us) | [Terms & Conditions](https://www.matrixformedia.com/terms-conditions/?hsLang=en-us)