In the News
Cynopsis Special Report - Evolving the Media Advertising Ecosystem: The Time is Now
Sponsored content from Matrix as published on Cynopsis.com
The media marketplace is complicated, and it’s only getting more so as the industry embraces the strongest ad market on recent record. Broadcast, network, MVPD, radio and digital companies need the most state-of-the-art tools to help them sell smarter and faster than ever before.
A dive into the just-concluded 2021 Upfront reveals a shift away from the once-dominant primetime programming block, a fervent embrace of ad-supported streaming services and a continued bend toward digital and OTT/streaming—where traditional media distributors are still the new kids on the block.
Delivering What Matrix Clients Need
The Matrix Advisory Xchange, or MAX, was formed for and with Matrix customers in a true collaborative fashion to better understand their current and future media workflow needs, the evolving landscape of media ad selling, and what data and analytics are needed in order to be successful and competitive today and tomorrow.
The MAX Mission
MAX’s mission is to empower Matrix with knowledge so it can build products that help its customers to compete and win. Matrix seeks to grow and build its products to meet the evolving needs of the media industry, and with MAX, it can do just that.
TVB Forward 2021 Conference
- Mark Gorman: ‘Enabling Business Practices with AdTech’
You won’t want to miss Matrix at this event, so check out the agenda and more about this event here and keep checking back as general registration will be open soon. Mark your calendars for this special event: September 30, 2021 at 2pm!
Maximize Success with the Matrix Kiosk
The Matrix Kiosk is a go-to resource, available for both Monarch and Premium users. The Matrix Kiosk gives you access to product updates, the latest news and announcements, tips, tools, trainings, and more!
Look for the icon in the bottom right corner of your screen for instant access to the Matrix Kiosk. Learn more about the Matrix Kiosk HERE.
Media Ad Sales Summit 2022!
Did you know that our Media Ad Sales Summit will return to an in-person event in Miami Beach, Florida in January 2022? Make sure to mark your calendars now for the January 19 - 21 event! Take a look at the agenda here and don't forget -- early bird registration ends on August 31st so click here to get your discounted rate before this deal ends!
Discover More with Monarch
September Open Learning Sessions
- CRM – Managers & AE’s– August 31st @ 2:00PM EST
- Deals – Managers & AE’s – September 2nd @ 2:00PM EST
- Reports – Managers & AE’s – September 7th @ 2:00PM EST
- Tagging & List Builder – Managers & AE’s – September 9th @ 2:00PM EST
- Monarch in Your Workday – Managers– September 14th @ 2:00PM EST
- Monarch in your Workday – AE’s– September 16th @ 2:00PM EST
If you're a Premium user, we've got you covered too! Check out our available on-demand learning sessions HERE that cover an array of topics from list building and CRM, to reporting, forecasting, and more!
How Monarch’s Features Fuel Success
Learn the Features of Monarch that can help you find success!
Our quarterly Superhero Sales Success contest is your chance to let us know how you have utilized the features in Matrix’s Monarch platform to move the needle for you and your team. There are multiple ways that sales teams have adapted the features within Monarch to help them in their day-to-day activities so if you’re looking for some inspiration on what to submit for your own Matrix Sales Success Story, check out these features we have compiled so you can find your next big sales win!
Do you want to be a Matrix Sales Superhero? Submit your Matrix Sales Success Story HERE for your chance to be the Q3 2021 Sales Superhero.
Media Ad Sales Summit Candid Conversations Series
The Media Ad Sales Summit Candid Conversations Series launched in September 2020 in place of our 2021 in-person Media Ad Sales Summit. Until our Media Ad Sales Summit regroups as a live event in January 2022 in Miami Beach, FL, we are continuing to bring you the most up to date, vital, industry topics in this Candid Conversation series. If you missed our previous conversations, you can catch them all HERE, or listen to the podcast versions HERE.
AUGUST CANDID CONVERSATION ON-DEMAND
Ad Buy/Sell Automation: Now and When?
Moderator Joe Lampert (CNOmniMedia) was joined by Mark McKee (FreeWheel), Jay Stevens (Hudson MX), Fraser Woollard (Mediaocean), and Mark Gorman (Matrix Solutions) as they provided insights on the TV industry's march toward automating ad processes. They discussed this among other topics, including:
The next generation of buying
- Traditional tracking (linear and digital)
- Why user experience should be prioritized
- And more...
CLICK HERE to watch this conversation on-demand and
CLICK HERE to listen in on it on the Matrix Means Media Podcast!
Until next time, Happy Selling!