--- title: Matrix Blog | Brenda Hetrick (3) description: Latest insights and blog posts from Matrix Solutions (3) image: https://blog.matrixformedia.com/hubfs/Feature-Image-1200x628-Blog-Listing.jpg --- [![matrix](https://blog.matrixformedia.com/hubfs/Matrix_May2019%20Theme/images/logo-matrix-neg.png)](https://www.matrixformedia.com/?hsLang=en-us) [DEMO](https://www.matrixformedia.com/demo/?hsLang=en-us) ## Brenda Hetrick ### Recent Posts [![](https://blog.matrixformedia.com/hubfs/EP5-ICYMI-Podcast-with-Tim-Hanlon.ng-1.png) ](https://blog.matrixformedia.com/tim-hanlon-on-the-matrix-means-media-podcast-1-0-0?hsLang=en-us) #### [Tim Hanlon on the Matrix Means Media Podcast](https://blog.matrixformedia.com/tim-hanlon-on-the-matrix-means-media-podcast-1-0-0?hsLang=en-us) Listen in as Brenda Hetrick interviews Vertere Group's Tim Hanlon, to discuss how media companies are utilizing the time now to 'fix what's broken'; [… Read more »](https://blog.matrixformedia.com/tim-hanlon-on-the-matrix-means-media-podcast-1-0-0?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/ICYMI-Social-Snapshot-with-Rob-Elder-1.png) ](https://blog.matrixformedia.com/rob-elder-on-the-matrix-means-media-podcast-1-0-0-0?hsLang=en-us) #### [Rob Elder on the Matrix Means Media Podcast](https://blog.matrixformedia.com/rob-elder-on-the-matrix-means-media-podcast-1-0-0-0?hsLang=en-us) Listen in as Brenda Hetrick interviews Genius's Rob Elder, to discuss all things ad sales, including how Genius is creating new solutions for their advertisers [… Read more »](https://blog.matrixformedia.com/rob-elder-on-the-matrix-means-media-podcast-1-0-0-0?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/ICYMI-social-with-headshot-1.png) ](https://blog.matrixformedia.com/mark-gorman-on-the-matrix-means-media-podcast-1-0-0-0-0?hsLang=en-us) #### [Mark Gorman on the Matrix Means Media Podcast](https://blog.matrixformedia.com/mark-gorman-on-the-matrix-means-media-podcast-1-0-0-0-0?hsLang=en-us) Listen in as Brenda Hetrick interviews Matrix CEO, Mark Gorman for a no-holds-barred conversation on COVID-19, producing a future-forward focused culture, [… Read more »](https://blog.matrixformedia.com/mark-gorman-on-the-matrix-means-media-podcast-1-0-0-0-0?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Podcast-Episode-2-Jay-Stevens-ICYMI.png) ](https://blog.matrixformedia.com/jay-stevens-on-the-matrix-means-media-podcast-1-0-0-0-0-0?hsLang=en-us) #### [Jay Stevens on the Matrix Means Media Podcast](https://blog.matrixformedia.com/jay-stevens-on-the-matrix-means-media-podcast-1-0-0-0-0-0?hsLang=en-us) In this podcast Brenda Hetrick, along with Matrix's CTO, Adam Gotlieb, interview Hudson MX's Jay Stevens to discuss TIP Compliance and automating the ad buy / [… Read more »](https://blog.matrixformedia.com/jay-stevens-on-the-matrix-means-media-podcast-1-0-0-0-0-0?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Matrix-Means-Media-Podcast-1.png) ](https://blog.matrixformedia.com/mmm_episode_1?hsLang=en-us) #### [Episode 1: Matrix Means Media w/ FreeWheel's Sarah Foss](https://blog.matrixformedia.com/mmm_episode_1?hsLang=en-us) I am very excited to announce the launch of the "Matrix Means Media" podcast with yours truly, serving as a resident host! We created this podcast to provide [… Read more »](https://blog.matrixformedia.com/mmm_episode_1?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Podcast-Promo-Episode-1-Sarah-Foss.png) ](https://blog.matrixformedia.com/sarah-foss-on-the-matrix-means-media-podcast-1-0-0-0-0-0-0?hsLang=en-us) #### [Sarah Foss on the Matrix Means Media Podcast](https://blog.matrixformedia.com/sarah-foss-on-the-matrix-means-media-podcast-1-0-0-0-0-0-0?hsLang=en-us) In this podcast Brenda Hetrick delves into how FreeWheel’s Sarah Foss got started in media, how technology and processes have and haven’t changed over the [… Read more »](https://blog.matrixformedia.com/sarah-foss-on-the-matrix-means-media-podcast-1-0-0-0-0-0-0?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Collaborative-selling---LMA-blog-1.png) ](https://blog.matrixformedia.com/implementing-a-just-ask-for-it-attitude?hsLang=en-us) #### [Implementing a ‘Just Ask for It’ Attitude](https://blog.matrixformedia.com/implementing-a-just-ask-for-it-attitude?hsLang=en-us) How viewers consume and interact with linear advertising is very different than that of digital. The opportunities are different and so too is the sales [… Read more »](https://blog.matrixformedia.com/implementing-a-just-ask-for-it-attitude?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/changing%20media.jpg) ](https://blog.matrixformedia.com/steadying-the-course-amongst-considerable-media-disruption?hsLang=en-us) #### [Steadying the Course Amongst Considerable Media Disruption](https://blog.matrixformedia.com/steadying-the-course-amongst-considerable-media-disruption?hsLang=en-us) Considerable disruption is happening in the media industry both domestically and internationally; from mergers and acquisitions to changes in content creation [… Read more »](https://blog.matrixformedia.com/steadying-the-course-amongst-considerable-media-disruption?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Evolve-Alongside-Media.png) ](https://blog.matrixformedia.com/evolving-alongside-the-changing-media-landscape?hsLang=en-us) #### [Evolving Alongside the Changing Media Landscape](https://blog.matrixformedia.com/evolving-alongside-the-changing-media-landscape?hsLang=en-us) The media landscape is evolving at a rapid pace and with $223.7 billion dollars in media advertising last year and a projected $240 billion this year – there [… Read more »](https://blog.matrixformedia.com/evolving-alongside-the-changing-media-landscape?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Automating-Ad-Buy-Process.png) ](https://blog.matrixformedia.com/automating-ad-buy-/-sell-processes?hsLang=en-us) #### [Automating Ad Buy / Sell Processes](https://blog.matrixformedia.com/automating-ad-buy-/-sell-processes?hsLang=en-us) The recent Media Ad Sales Summit dove head first into the conversations of automating the ad buy and sell process and what was made clear is the need for more [… Read more »](https://blog.matrixformedia.com/automating-ad-buy-/-sell-processes?hsLang=en-us) [« First](https://blog.matrixformedia.com/author/brenda-hetrick/page/1?hsLang=en-us) [‹ Previous](https://blog.matrixformedia.com/author/brenda-hetrick/page/2?hsLang=en-us) [1](https://blog.matrixformedia.com/author/brenda-hetrick/page/1?hsLang=en-us) [2](https://blog.matrixformedia.com/author/brenda-hetrick/page/2?hsLang=en-us) [3](https://blog.matrixformedia.com/author/brenda-hetrick/page/3) [4](https://blog.matrixformedia.com/author/brenda-hetrick/page/4?hsLang=en-us) [Next ›](https://blog.matrixformedia.com/author/brenda-hetrick/page/4?hsLang=en-us) [Last »](https://blog.matrixformedia.com/author/brenda-hetrick/page/4?hsLang=en-us) ### Subscribe to Email Updates ### Recent Posts ![matrix](https://blog.matrixformedia.com/hubfs/Matrix_May2019%20Theme/images/logo-matrix-neg.png) Toll Free: 877.687.9066 Direct Dial: 412.697.3000 General: info@matrixformedia.com Suite 500 Nova Tower 1, One Allegheny Square, Pittsburgh, PA ###### Follow Us - [**](https://www.youtube.com/channel/UC_FBRWgruVCe_y9dNUv6yng?view_as=subscriber) - [**](https://www.linkedin.com/company/matrix-solutions?trk=tabs_biz_home) - [![](https://blog.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/x-social-media-black-icon.png)](https://twitter.com/matrxsolutions) - [**](https://www.facebook.com/MatrixSolutions) - [**](https://www.instagram.com/matrxsolutions/) ###### Contact ### Fields marked with an * are required © 1992-2019 Matrix Solutions | [Privacy Policy](https://www.matrixformedia.com/privacy-policy/?hsLang=en-us) | [Cookie Policy](https://www.matrixformedia.com/cookie-policy/?hsLang=en-us) | [Terms & Conditions](https://www.matrixformedia.com/terms-conditions/?hsLang=en-us)