---
title: AWM on the Matrix Means Media Podcast
description: Brenda Hetrick, CRO of Matrix, interviews key industry leaders and shares an insider viewpoint on how process, technology, and consumer behavior are propelling the automation evolution of ad buying and selling.
---

[Matrix Blog ](https://blog.matrixformedia.com)

# [AWM on the Matrix Means Media Podcast](https://blog.matrixformedia.com/awm)

 Written by [Brenda Hetrick](https://blog.matrixformedia.com/author/brenda-hetrick) | October 13, 2020

Matrix' CRO, Brenda Hetrick and RISE Marketing's Deanna Kennedy talk with the Alliance for Women in Media's (AWM) Keisha Sutton James and Becky Brooks about AWM's need to pivot and shift throughout the challenges of 2020.

Listen in as we discuss how AWM had to adopt a new MO to deliver a virtual Gracies event to an expanded audience and pivot their focus to be able to better engage and inspire members in a year where the pandemic tried to steal center stage. 

 

 

 

 

Check out more episodes at[ www.MatrixMeansMedia.com ](https://info.matrixformedia.com/en/podcast?hsLang=en-us)

[View full post](https://blog.matrixformedia.com/awm)

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