Welcome to part two of our series on emails for media sales organizations! Today we'll discuss best practices—a couple of tricks and tips to write emails that helps your sales.

In part one of our email series, we wrote about the impact emails can have on your sales funnel. Building trust, sharing testimonials, and creating warm leads to improve your funnel. But for that to happen you have be writing quality emails.

And what goes into a quality email? Is it a nice joke? Design? A special offer? A long anecdote? Images?

Well...that can depend on who you're emailing. Different audiences require different details.

Today we'll cover three fundamentals that work for all types of audiences. Whether you're emailing CEOs, VPs, managers, or your mother.

#1 - Be as Personal as Possible

Personalization goes a long way when distinguishing you from your competitors. Think of the sales call where you can ask about a specific sports team, hobby or interest. Those touches make you memorable.

It's easy to customize the content of mass emails. This makes large batches of emails  intimate like a hand written note.

As long as you've gathered that information. If you know the name and company we can say - "Hi [insert first name], how are things at [insert company]?"

Adding merge fields is easy and helps your email resonate with the person who opened it.

#2 - Track Opens and Follow-Up

Email services tracks tons of statistics for you. Opens. clicks, bounce rate are all important to know. But they're worth nothing if they don't equate to actions.

After sending an email campaign, use those stats to inform actions.  Remember, to follow-up with the people who opened the previous email with a unique email.

Or, send a note to the people that didn't open. The email-world is your oyster. Just do something and track the results!

#3 - Educate Your Customers

Build trust through emails. Not every email you send needs to sell something. With the power of email automation you can create a series of emails that educate and inform prospects.

Tell them about trends. Highlight an event they might have interest in. Share thoughts about a speaker or presentation you saw.

Stay tuned for part three of this series where we'll talk about how integrating email automation with a CRM can help sales. Until then, read up one how email can improve sales organizations.