Listen in to the April Media Ad Sales Summit Candid Conversation which brings together industry leaders from the Media Ad Sales Council (MASC) to ‘talk shop’ on how to automate the media marketplace! Delving into the future of makegoods, adopting a standard unit of measure, and the tech stack's role in reducing the friction in the supply chain, Missy Evenson (VP of Sales, Local Media, Scripps), Barbara Bekkedahl (President, Weather Group Ad Sales & Client Partnerships, The Weather Channel), and Becky Meyer (SVP, National Sales, Gray Television, Inc.) share their insights with moderator Mark Gorman (CEO, Matrix Solutions).
...and don't miss the 'pre-game' session with Matrix CEO, Mark Gorman, and CRO, Brenda Hetrick, where they set the stage before the conversation kicks off!
Check out more episodes at www.MatrixMeansMedia.com