Matrix Shares Valuable Insights at the 2021 Cynopsis Measurement & Data Virtual Conference

This year’s Measurement & Data Virtual Conference was Cynopsis’ 5th annual event. Bringing together hundreds of analysts, researchers, and media leaders, the … Read more »

Matrix Means Media Podcast: Candid Conversation Series- Broadcast Media's New Groove

Listen in to the June Media Ad Sales Summit Candid Conversation, focused on the challenges and opportunities of broadcast media groups as they become not only … Read more »

A Marketplace Transformed: The TV Ad Industry Powered by Automation

Matrix is excited to have partnered with Beet.TV to sponsor the very timely and insightful leadership series entitled, "A Marketplace Transformed: The TV Ad … Read more »

Matrix Means Media Podcast: Candid Conversation Series- US Media's Regulatory Outlook

Listen in to the May Media Ad Sales Summit Candid Conversation which focuses on how the new administration will impact the entire media regulation landscape. … Read more »

Adoption of Impression/Audience-Based Buying and Selling

The proliferation of digital ad revenue has tasked traditional broadcasters with adopting and unifying a cross-platform standard of measurement to sell, … Read more »

Matrix Means Media Podcast: Candid Conversation Series- Automating the Media Marketplace

Listen in to the April Media Ad Sales Summit Candid Conversation which brings together industry leaders from the Media Ad Sales Council (MASC) to ‘talk shop’ … Read more »

Discussing the Impact of Experience on Moving Forward on the latest Matrix Means Media Podcast Episode

Listen in as Matrix's CEO, Mark Gorman, and CRO, Brenda Hetrick, talk to JDA.Media's President, Angela Betasso. In this in-depth conversation, Angela talks to … Read more »

Matrix Means Media Podcast: Candid Conversation Series- Local Media Fights Back

Listen in to the March Media Ad Sales Summit Candid Conversation event that challenges the common narrative that local media is losing relevance against Big … Read more »

Matrix Means Media Podcast: Candid Conversation Series- What Local Media Advertisers Want

Listen in to the February Media Ad Sales Summit Candid Conversation where we sat down with the two media agency executives who account for the majority of … Read more »

Discussing Omnichannel Buying Efficiency on the Matrix Means Media Podcast

Listen in as Matrix's CEO, Mark Gorman, and CRO, Brenda Hetrick, talk to MediaOcean's SVP, Business Development, Fraser Woollard to discuss all things ad … Read more »

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