December E-News: What's Happening at Matrix

Posted on by Team Matrix

Blog, E-Newsletters, Matrix Success

This December eNews unveils the latest happenings at Matrix, including the final CEO quarterly update of 2020, Matrix's new advocacy group, MASC (Media Ad Sales Council), how to capitalize on all Monarch capabilities through a variety of Open Learning Sessions and one final call to submit your Matrix Sales Success Story for a chance to be the Q4 Sales Superhero.

Looking forward to 2021? We are too! What better way to ring in the New Year than registering to join us live for the first Media Ad Sales Summit Candid Conversation in 2021: Local TV's (Happy?) New Year: Views From The Top on Tuesday, January 19th at 2PM EST. In case you missed the previous Candid Conversations, you can view them as either on-demand webinars or podcasts on your favorite streaming service- Spotify, Google, or Apple podcasts.  

Be safe, be well and we will see you in 2021!

In the News

CEO Quarterly Update:

In our Q4 2020 CEO Video update, Matrix CEO, Mark Gorman gives us insights into how Matrix is bringing together industry leaders in a newly formulated Media Ad Sales Council (MASC), discusses Matrix’s new monthly online Candid Conversation series and how it features relevant topics and themes that are impacting the media industry today and forward, and lastly, Mark divulges the latest innovations from Matrix, including a new National Workflow, auto project functionality, and the latest updates for their tech-enabled Matrix Sales Gateway.

Click below to check out the full video!


Matrix Launches MASC, New Advocacy Group Supporting the Advancement of Ad Sales Automation and Convergence

Matrix launches the Media Ad Sales Council (MASC) to aid in advancing the media ad sales ecosystem through automation, convergence, and inclusion. The new group, comprised of thought leaders from across the industry and representing different verticals and viewpoints, will focus on identifying outcomes and workflows that will advance how television will be bought and sold within the next three years. More specifically the group will examine the standard of measurement for all advertising, pinpoint manual buy-sell transactions that can be automated and explore the development of a next-gen independent rep firm platform.

Read the full article HERE.
 Dec MASC PR Image
MediaVillage Features Candid Conversation with Jack Myers and Matrix Solutions' Brenda Hetrick

Jack Myers, media ecologist and founder of MediaVillage and has been a witness to media technology advances since the introduction of FM radio and built his career forecasting how technology would impact on brand marketing and ad spending decisions. CRO of Matrix Solutions, Brenda Hetrick hosted a Candid Conversation with Myers in what was billed as "WTF Just Happened (And What's Ahead)" that proved to be more candid than Hetrick may have anticipated..

Read the full article HERE.

MediaVillage article Image
The Post-Pandemic Radio Rebound

Radio is a powerful, ‘tried and true’ medium utilized across the United States; one that has been a staple for as long as we can remember. Even with streaming services coming into play, radio continues to hold strong, boasting a weekly adult-reach of around 90 percent. During an average week in September of this year, radio reached 90.9 percent of all American men between the ages of 35 and 64*, despite the lack of daily travel in 2020. With both traditional and digital access to radio content, advertisers are still seeing the value in capitalizing on this distribution channel to reach their audience.

Read the full story HERE.



Discover More with Monarch

New! Open Learning Sessions

Stay current on the latest best practices and workflows to capitalize on within Monarch. These Instructor Led Training Sessions, available to Matrix Monarch users, play a pertinent role in helping users better navigate to and capitalize on the features and functionality of the system, all designed to empower users to sell smarter, faster, and more efficiently! See the list below to register for an upcoming session or click here to explore more options.

If you're a Premium user, we have you covered too! Check out our available on-demand learning sessions HERE that cover an array of topics from list building and CRM, to reporting, forecasting, and more!


Resources Right at Your Fingertips

Monarch consistently adds the newest functionality to make things easier and faster for you to find sales wins! With the upgrades recently made to the efficiency and functionality of the reporting abilities through Monarch, did you know that you can create a personalized dashboard of data cards created from your favorite reports? This ability allows you to increase the personalization of your Home Page view and saves you time by giving you shortcuts to the reports you utilize the most.

Here’s how to set it up for yourself:

  1. Create a report and favorite it from any of the standard reports such as Pacing, Forecast, MYSH, or Activity Report.
  2. When creating your favorite report, set the option for "Display as a Data Card for my Home Page" to YES. What you name this report will appear as the name of the Data Card that will be created from it.
  3. Now that your favorite report is created, head back to the Home Page and add a new data card.
  4. You will see the option "Favorite Report" and once selected, you will be able to pick from any of the reports that you have favorited and selected to display as a Data Card.
  5. Selecting one of those reports will immediately load it as a data card with a miniature version of the chart from that report, maintaining all of the hierarchies, filters, and settings that you setup the favorite to have.
  6. You can now click through the Data Card that you just created in order to view the full report without the need to go to the reports page and run it separately.
    • If you modify this favorite report from the reports page or by clicking through the Data Card, your Data Card will automatically inherit that new information (or be removed if deleted) on the next load.

Dec data cards-1 

Be the Q4 Matrix Sales Superhero!
Time is of the essence, you only have until end of day on the 31st to submit your Matrix Sales Success Story giving you the chance to vie for this quarters title of Matrix Sales Superhero. Give us 10 minutes of your time to submit your Matrix sales success story and we could be giving you $250, your success story featured and shared by Matrix, and a free registration to the next in-person Media Ad Sales Summit!
Check out the Matrix Success page for recent winners and inspiration!
Share your Matrix sales success story with us today by clicking here!

Dec Superhero Last Call2


Media Ad Sales Summit Candid Conversations Series

The Media Ad Sales Summit Candid Conversations Series launched in September 2020 in place of our 2021 in-person Media Ad Sales Summit (postponed to January 2022), to bring you the most up to date, vital, industry topics. Register today and join us for the January Candid Conversation: Local TV's (Happy?) New Year: Views From The Top on January 19th at 2PM EST. If you missed the previous month's sessions, you can catch them all here, or listen in to the most recent below.

Local TV's (Happy?) New Year: Views From The Top
January 19, 2021 2PM EST

We kick off the New Year with an executive-level view of what's ahead for the local broadcast television business with top leaders from some of the most vibrant firms in the space.

REGISTER HERE to join us for our January 2021 "Matrix Candid Conversation" as Mark Gorman, CEO, Matrix, discusses what's to come in 2021 with Steve Pruett of CMG/Apollo, Emily Barr of Graham Media, and Pat Laplatney from Gray Television, Inc.

Dec Jan CC2


This conversation focused on a most unprecedented year in media and set sights on the prospects for ad sales in 2021 - with the industry's foremost forecaster and champion, Jack Myers. Access the on-demand webinar HERE or listen to the podcast HERE.

Dec- Dec CC on demand


A Holiday Message from Matrix 

Hope everyone had a wonderful, restful, and healthy holiday. Here's to a better and brighter 2021! 

Until next time, Happy Selling!

Tags: Blog, E-Newsletters, Matrix Success

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