Listen in as Matrix's CEO, Mark Gorman, and CRO, Brenda Hetrick, talk to MediaOcean's SVP, Business Development, Fraser Woollard to discuss all things ad operations - the good, the bad, and the ugly. They discuss how today's forward-thinking media technology companies are working together on innovating ways to move the needle to reduce the friction between the buy and sell sides and how in order to advance the automation of sales workflows, the number of manual processes embedded in today's operations has to change.
Additionally, the trio gets candid on combining linear and digital to serve audience and reach effectively and the industry's evolution to omnichannel buying and what that means for existing and future workflows. Listen in today!